Crealytics
Salzufer 12,
Berlin, 10587,
Germany
Berlin, 10587,
Germany
49 3060 9838 10
Professional Services
Crealytics Technographics
Crealytics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crealytics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Crealytics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crealytics has purchased the following applications: Google Pay for Payment Processing in 2021, In-House ATS for Applicant Tracking System in 2009, Zoom for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crealytics is running and its propensity to invest more and deepen its relationship with Google , In-House Applications , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crealytics revenues, which have grown to $24.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crealytics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crealytics Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
In 2021 Crealytics implemented Google Pay on its website as part of its Payment Processing capabilities, embedding Google Pay into the web checkout experience. The implementation leverages Google Pay to present a wallet-based payment button and support tokenized card and digital wallet payments, aligning with common Payment Processing functional patterns such as client-side tokenization and secure payment token exchange.
Deployment is web-first, with Google Pay integrated into the site checkout layer and interfacing to server-side payment endpoints for authorization and settlement. Functional focus includes checkout payment button rendering, client-side token creation, and server-side token consumption to feed finance and payments workflows. Operational scope covers Crealytics' e-commerce payments on its website and impacts payments operations and finance reconciliation processes, with governance centered on operationalizing secure token flows and embedding provider-managed payment tokens into existing payment handling procedures.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2009 | 2009 |
In 2009, Crealytics implemented In-House ATS as their Applicant Tracking System and embedded the In-House ATS into the careers section of the corporate website. The deployment centralizes job posting and application capture on the public career site, positioning the In-House ATS as the primary candidate intake and pipeline management system for the company.
The In-House ATS implementation includes standard Applicant Tracking System capabilities such as job requisition publishing, online application forms, candidate profile storage, configurable pipeline stages, interview scheduling, and offer tracking, with career site integration for direct application routing. Operational ownership is within Talent Acquisition and hiring managers at Crealytics, and the system is used to coordinate sourcing, screening, interview workflows, and offer approvals. Architecture is web embedded and self managed in line with an in house application, with candidate data captured via the careers page and maintained inside the In-House ATS application. The deployment establishes Crealytics In-House ATS Applicant Tracking System as the central recruitment tool supporting talent acquisition and hiring workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021 Crealytics implemented Zoom from Zoom Video Communications to provide Audio Video and Web Conferencing. Zoom is embedded on the Crealytics public website to surface join flows and public-facing meeting and webinar access for external stakeholders. The deployment follows a cloud-hosted SaaS model relying on Zoom application services rather than on-premise conferencing infrastructure, aligning the implementation with standard Audio Video and Web Conferencing architectures.
Functional modules in use include Zoom meetings, webinar capabilities, screen sharing, and session recording consistent with Audio Video and Web Conferencing deployments. Integration work centers on the website layer, embedding meeting join widgets and publishing scheduling links to support sales, marketing, and client services teams operating from Crealytics Germany. Governance and process changes emphasize centralized meeting templates and access controls to standardize external-facing sessions and manage public join links.
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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CRM | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2016 | 2017 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Crealytics
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Crealytics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Crealytics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Crealytics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Crealytics Technographics
Crealytics is a Professional Services organization based in Germany,
with around 200 employees and annual revenues of $24.0 million.
Crealytics operates a diverse technology stack with applications such as
Google Pay, In-House ATS and Zoom,
covering areas like Payment Processing, Applicant Tracking System and Audio Video and Web Conferencing.
Crealytics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, In-House Applications and Zoom Video Communications.
Crealytics recently adopted applications including
6sense Account Engagement Platform in 2024, Zoominfo Platform in 2023 and Google Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Crealytics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Crealytics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Crealytics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.