Boston, MA, 02109,
United States
Creatio Technographics
Creatio Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Creatio and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 950 Creatio employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Creatio has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Zoominfo Platform for Account Based Marketing in 2022, Atlassian Jira Service Desk for IT Service Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Creatio is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Creatio revenues, which have grown to $160.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Creatio intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Creatio Tech Stack and Enterprise Applications
Creatio Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Creatio integrated Zoom as its Audio Video and Web Conferencing application and placed the Zoom application on its public website to enable live customer interactions. The Zoom application is embedded into Creatio's website, leveraging Zoom cloud hosted meeting services and browser based conferencing capabilities to initiate audio and video sessions directly from web pages.
The implementation supports client facing workflows typical for a Professional Services firm, enabling sales, client success, and pre sales teams to conduct scheduled and ad hoc web meetings and demos via the website. Operational ownership is centered on web operations and IT for widget configuration and access control, with role based meeting management and standard Audio Video and Web Conferencing features such as screen sharing and session recording aligned to the category implementation.
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Creatio CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, Creatio implemented Zoominfo Platform to enable Account Based Marketing capabilities on its website. The Zoominfo Platform is deployed as a website-level instrumentation and enrichment layer, capturing account identification, firmographic profiling and intent-related signals to support targeted outreach and demand generation. Creatio uses Zoominfo Platform to annotate inbound web leads and align anonymous browsing activity to named accounts, aligning the Account Based Marketing application with marketing and sales workflows.
Configuration focuses on site tagging, lead enrichment and orchestration of account-level attributes prior to downstream processing. Operational ownership is centered in marketing and demand generation, who control targeting criteria, enrichment rules and consent-aware capture on the public-facing site. Governance emphasizes data quality and enrichment cadence as part of the website lead capture and account targeting processes.
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Creatio ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2020 | 2020 |
In 2020, Creatio deployed Atlassian Jira Service Desk on its website to provide an external customer support channel. The implementation positions Atlassian Jira Service Desk as the public-facing IT Service Management platform for handling incoming requests from customers and partners. The deployment leverages core IT Service Management capabilities, including service request intake, incident and problem ticketing, SLA tracking, a self-service portal, and a knowledge base, with configured request types and workflow automation to support triage and escalation. Creatio uses the Atlassian Jira Service Desk instance embedded on its public site to route tickets to its customer support and professional services delivery functions, enforcing ticket lifecycle controls and role-based permissions to manage handoffs. Operational governance centers on standardized request forms and workflow rules within Atlassian Jira Service Desk, aligning the application with service desk operational terminology and business functions responsible for customer-facing support.
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Creatio PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Creatio IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Creatio CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Creatio
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Creatio Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||