AI Buyer Insights:

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Creatio Tech Stack and Enterprise Applications

Creatio Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoom Video Communications Legacy Zoom Audio Video and Web Conferencing Collaboration n/a 2020 2020
In 2020, Creatio integrated Zoom as its Audio Video and Web Conferencing application and placed the Zoom application on its public website to enable live customer interactions. The Zoom application is embedded into Creatio's website, leveraging Zoom cloud hosted meeting services and browser based conferencing capabilities to initiate audio and video sessions directly from web pages. The implementation supports client facing workflows typical for a Professional Services firm, enabling sales, client success, and pre sales teams to conduct scheduled and ad hoc web meetings and demos via the website. Operational ownership is centered on web operations and IT for widget configuration and access control, with role based meeting management and standard Audio Video and Web Conferencing features such as screen sharing and session recording aligned to the category implementation.
Collaboration Collaboration 2020 2020
Collaboration Collaboration 2019 2019
Creatio CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoominfo Legacy Zoominfo Platform Account Based Marketing CRM n/a 2022 2022
In 2022, Creatio implemented Zoominfo Platform to enable Account Based Marketing capabilities on its website. The Zoominfo Platform is deployed as a website-level instrumentation and enrichment layer, capturing account identification, firmographic profiling and intent-related signals to support targeted outreach and demand generation. Creatio uses Zoominfo Platform to annotate inbound web leads and align anonymous browsing activity to named accounts, aligning the Account Based Marketing application with marketing and sales workflows. Configuration focuses on site tagging, lead enrichment and orchestration of account-level attributes prior to downstream processing. Operational ownership is centered in marketing and demand generation, who control targeting criteria, enrichment rules and consent-aware capture on the public-facing site. Governance emphasizes data quality and enrichment cadence as part of the website lead capture and account targeting processes.
CRM CRM 2021 2021
Customer Experience CRM 2019 2019
Customer Support CRM 2021 2021
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2019 2019
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Creatio ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Atlassian Legacy Atlassian Jira Service Desk IT Service Management ITSM n/a 2020 2020
In 2020, Creatio deployed Atlassian Jira Service Desk on its website to provide an external customer support channel. The implementation positions Atlassian Jira Service Desk as the public-facing IT Service Management platform for handling incoming requests from customers and partners. The deployment leverages core IT Service Management capabilities, including service request intake, incident and problem ticketing, SLA tracking, a self-service portal, and a knowledge base, with configured request types and workflow automation to support triage and escalation. Creatio uses the Atlassian Jira Service Desk instance embedded on its public site to route tickets to its customer support and professional services delivery functions, enforcing ticket lifecycle controls and role-based permissions to manage handoffs. Operational governance centers on standardized request forms and workflow rules within Atlassian Jira Service Desk, aligning the application with service desk operational terminology and business functions responsible for customer-facing support.
Creatio PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2022 2022
Creatio IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2022 2022
Creatio CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Application Firewalls (WAF) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at Creatio

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Creatio Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Creatio IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Creatio digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Creatio Technographics
Creatio is a Professional Services organization based in United States, with around 950 employees and annual revenues of $160.0 million.
Creatio operates a diverse technology stack with applications such as Zoom, Zoominfo Platform and Atlassian Jira Service Desk, covering areas like Audio Video and Web Conferencing, Account Based Marketing and IT Service Management.
Creatio has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoom Video Communications, Zoominfo and Atlassian.
Creatio recently adopted applications including Zoominfo Platform in 2022, ZoomInfo Chorus in 2022 and Elastic Email API in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Creatio’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Creatio’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Creatio technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.