AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Croft Filters Tech Stack and Enterprise Applications

AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tawk.to Legacy Tawk.to Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021 Croft Filters implemented Tawk.to on its public website to provide front line customer engagement. The deployment uses the Tawk.to widget as a cloud hosted Chatbots and Conversational AI service embedded in site pages, enabling real time chat and asynchronous messaging for visitors and prospects. The implementation centers on the Tawk.to chat widget and the vendor console for agent management, leveraging common Chatbots and Conversational AI capabilities such as visitor presence monitoring, canned responses, and session transcripts configured for a small manufacturing operations model. Operational scope is the website customer touchpoint and business functions including customer service and sales inquiry handling, administered by internal staff through the Tawk.to application rather than on premise infrastructure.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
In 2016, Croft Filters implemented Microsoft 365. Microsoft 365 serves as the company’s primary Collaboration platform and is used on their public website as part of their digital presence. The deployment leverages core Microsoft 365 capabilities including Exchange Online for corporate email, Microsoft Teams for real-time collaboration, SharePoint Online and OneDrive for document management and file sharing, and the Office productivity suite for desktop and cloud editing. Configuration aligns with a single Microsoft 365 tenant model appropriate for a small business, centralizing identity and service management. Operational coverage extends to the firm’s 30 employees across manufacturing, sales and administrative functions in the United Kingdom, providing unified email, document co-authoring and meeting workflows. Tenant-level governance focuses on user account provisioning, group and site permissions, and document sharing controls to manage external access and internal collaboration.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Contentsquare Customer Experience CRM n/a 2011 2011
In 2011 Croft Filters implemented Contentsquare on its website, deploying Contentsquare as a Customer Experience solution to capture on-site behavior and session level analytics across its online catalog. The implementation is scoped to the company website and targets marketing led analysis of user journeys, conversion rate optimization and UX decisioning for the small manufacturing retailer. The Contentsquare configuration emphasizes behavior analytics, heatmaps, session replay and funnel analysis typical of Customer Experience platforms, with instrumentation at the website level for page tagging and event capture. Governance is centered on marketing ownership for insight generation and IT for tag governance and privacy controls, establishing tagging standards and access controls to support regular analysis of content engagement and user flows.
Customer Experience CRM 2014 2014
Customer Experience CRM 2020 2020
Marketing Analytics, Lead Generation CRM 2012 2012
PLM and Engineering
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Additive Manufacturing PLM and Engineering 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2019 2019

IT Decision Makers and Key Stakeholders at Croft Filters

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Croft Filters Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Croft Filters IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Croft Filters digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Croft Filters Technographics
Croft Filters is a Manufacturing organization based in United Kingdom, with around 30 employees and annual revenues of $5.0 million.
Croft Filters operates a diverse technology stack with applications such as Tawk.to, Microsoft 365 and Contentsquare, covering areas like Chatbots and Conversational AI, Collaboration and Customer Experience.
Croft Filters has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Tawk.to, Microsoft and Contentsquare.
Croft Filters recently adopted applications including Tawk.to in 2021, Hotjar in 2020 and Amazon EC2 in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Croft Filters’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Croft Filters’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Croft Filters technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.