Warrington Cheshire, WA3 6BL,
United Kingdom
Croft Filters Technographics
Croft Filters Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Croft Filters and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Croft Filters employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Croft Filters has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2016, Contentsquare for Customer Experience in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Croft Filters is running and its propensity to invest more and deepen its relationship with Tawk.to , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Croft Filters revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Croft Filters intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Croft Filters Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Croft Filters implemented Tawk.to on its public website to provide front line customer engagement. The deployment uses the Tawk.to widget as a cloud hosted Chatbots and Conversational AI service embedded in site pages, enabling real time chat and asynchronous messaging for visitors and prospects.
The implementation centers on the Tawk.to chat widget and the vendor console for agent management, leveraging common Chatbots and Conversational AI capabilities such as visitor presence monitoring, canned responses, and session transcripts configured for a small manufacturing operations model. Operational scope is the website customer touchpoint and business functions including customer service and sales inquiry handling, administered by internal staff through the Tawk.to application rather than on premise infrastructure.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Croft Filters implemented Microsoft 365. Microsoft 365 serves as the company’s primary Collaboration platform and is used on their public website as part of their digital presence.
The deployment leverages core Microsoft 365 capabilities including Exchange Online for corporate email, Microsoft Teams for real-time collaboration, SharePoint Online and OneDrive for document management and file sharing, and the Office productivity suite for desktop and cloud editing. Configuration aligns with a single Microsoft 365 tenant model appropriate for a small business, centralizing identity and service management.
Operational coverage extends to the firm’s 30 employees across manufacturing, sales and administrative functions in the United Kingdom, providing unified email, document co-authoring and meeting workflows. Tenant-level governance focuses on user account provisioning, group and site permissions, and document sharing controls to manage external access and internal collaboration.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Contentsquare | Customer Experience | CRM | n/a | 2011 | 2011 |
In 2011 Croft Filters implemented Contentsquare on its website, deploying Contentsquare as a Customer Experience solution to capture on-site behavior and session level analytics across its online catalog. The implementation is scoped to the company website and targets marketing led analysis of user journeys, conversion rate optimization and UX decisioning for the small manufacturing retailer.
The Contentsquare configuration emphasizes behavior analytics, heatmaps, session replay and funnel analysis typical of Customer Experience platforms, with instrumentation at the website level for page tagging and event capture. Governance is centered on marketing ownership for insight generation and IT for tag governance and privacy controls, establishing tagging standards and access controls to support regular analysis of content engagement and user flows.
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics, Lead Generation | CRM |
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2012 | 2012 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Additive Manufacturing | PLM and Engineering |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Croft Filters
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Croft Filters Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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