Cruise 1St Australia
L 2 157 Walker St,
North Sydney, 2060, NSW,
Australia
North Sydney, 2060, NSW,
Australia
61 2 8599 3254
Professional Services
Cruise 1St Australia Technographics
Cruise 1St Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cruise 1St Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Cruise 1St Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cruise 1St Australia has purchased the following applications: Traveltek for Travel Management in 2011, Microsoft 365 for Collaboration in 2016, Infinity Call Tracking for Call Tracking and Recording in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cruise 1St Australia is running and its propensity to invest more and deepen its relationship with Traveltek , Microsoft , Infinity Tracking or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cruise 1St Australia revenues, which have grown to $66.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cruise 1St Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cruise 1St Australia Tech Stack and Enterprise Applications
Cruise 1St Australia ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Traveltek | Legacy | Traveltek | Travel Management | ERP Services and Operations | n/a | 2011 | 2011 |
In 2011, Cruise 1St Australia implemented Traveltek as its Travel Management platform on the company website. The deployment centralized online retailing for cruise products and consolidated public search and booking flows into Traveltek.
Traveltek was configured to deliver core Travel Management capabilities, including the booking engine, rate and availability management, and support for product packaging and fare rule enforcement. Configuration work focused on aligning inventory controls and booking validation logic with Cruise 1St Australia product catalogs and sales rules.
Integration work concentrated on embedding Traveltek functionality into the public website, surfacing Traveltek search and booking interfaces on customer-facing pages, and using Traveltek content management to publish product details and pricing to site visitors. Operational coverage included ecommerce and reservations workflows for the Australia market, with the Travel Management application serving as the system of record for online bookings.
Governance and operational workflows were organized around the Traveltek administrative console, with reservations and operations teams responsible for inventory updates, booking management, and content maintenance inside Traveltek. Changes to pricing, availability, and product configuration were routed through Traveltek configuration processes to ensure consistent online presentation and booking validation.
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Cruise 1St Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Cruise 1St Australia implemented Microsoft 365 as its Collaboration platform. The 60 employee professional services firm based in Australia exposes Microsoft 365 usage on its public website, indicating enterprise collaboration tooling was adopted for internal communication and document handling.
The deployment centers on core Microsoft 365 Collaboration capabilities, including Exchange Online for email, SharePoint Online for intranet and document libraries, Microsoft Teams for team messaging and meetings, and OneDrive for Business for individual file sync. Configuration emphasis is consistent with small to mid sized professional services operations, focusing on mailbox and document access controls, group collaboration sites, and real time communication features.
Operational governance is managed through the Microsoft 365 administrative controls, with standard administration for user provisioning, mail and group management, and sharing policies. The implementation serves corporate and client facing business functions across the organization and is visible in public site references to Microsoft 365, aligning Cruise 1St Australia Microsoft 365 Collaboration with typical enterprise collaboration workflows.
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Cruise 1St Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinity Tracking | Legacy | Infinity Call Tracking | Call Tracking and Recording | CRM | n/a | 2022 | 2022 |
In 2022, Cruise 1St Australia deployed Infinity Call Tracking. Infinity Call Tracking is implemented on Cruise 1St Australia's website and is categorized as Call Tracking and Recording.
Deployment uses Infinity Call Tracking web instrumentation to capture inbound call events, employing dynamic number insertion and browser-side tracking to attribute calls to digital touchpoints. Functional capabilities implemented include real-time call capture, call recording, session-level attribution, and centralized call analytics and reporting within the Infinity Call Tracking console. Configuration was scoped for commercial lead capture workflows appropriate to a 60-employee professional services firm.
Operationally the solution services marketing and sales processes by surfacing call-level data and recordings in application dashboards for lead qualification and campaign analysis. Governance focused on web tag management and administration of call recording access controls inside Infinity Call Tracking, with rollout limited to the corporate website. The implementation is cloud-hosted and oriented to site-level call capture rather than on-premise telephony changes.
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Customer Experience | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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Cruise 1St Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Cruise 1St Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cruise 1St Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cruise 1St Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cruise 1St Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Cruise 1St Australia Technographics
Cruise 1St Australia is a Professional Services organization based in Australia,
with around 60 employees and annual revenues of $66.0 million.
Cruise 1St Australia operates a diverse technology stack with applications such as
Traveltek, Microsoft 365 and Infinity Call Tracking,
covering areas like Travel Management, Collaboration and Call Tracking and Recording.
Cruise 1St Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Traveltek, Microsoft and Infinity Tracking.
Cruise 1St Australia recently adopted applications including
Infinity Call Tracking in 2022, Microsoft Clarity in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cruise 1St Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cruise 1St Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cruise 1St Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.