North Sydney, 2060, NSW,
Australia
Cruise 1St Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cruise 1St Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Cruise 1St Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cruise 1St Australia has purchased the following applications: Traveltek for Travel Management in 2011, Microsoft 365 for Collaboration in 2016, Infinity Call Tracking for Call Tracking and Recording in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cruise 1St Australia is running and its propensity to invest more and deepen its relationship with Traveltek , Microsoft , Infinity Tracking or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cruise 1St Australia revenues, which have grown to $66.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cruise 1St Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Traveltek | Legacy | Traveltek | Travel Management | ERP Services and Operations | n/a | 2011 | 2011 |
In 2011, Cruise 1St Australia implemented Traveltek as its Travel Management platform on the company website. The deployment centralized online retailing for cruise products and consolidated public search and booking flows into Traveltek.
Traveltek was configured to deliver core Travel Management capabilities, including the booking engine, rate and availability management, and support for product packaging and fare rule enforcement. Configuration work focused on aligning inventory controls and booking validation logic with Cruise 1St Australia product catalogs and sales rules.
Integration work concentrated on embedding Traveltek functionality into the public website, surfacing Traveltek search and booking interfaces on customer-facing pages, and using Traveltek content management to publish product details and pricing to site visitors. Operational coverage included ecommerce and reservations workflows for the Australia market, with the Travel Management application serving as the system of record for online bookings.
Governance and operational workflows were organized around the Traveltek administrative console, with reservations and operations teams responsible for inventory updates, booking management, and content maintenance inside Traveltek. Changes to pricing, availability, and product configuration were routed through Traveltek configuration processes to ensure consistent online presentation and booking validation.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinity Tracking | Legacy | Infinity Call Tracking | Call Tracking and Recording | CRM | n/a | 2022 | 2022 |
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Customer Experience | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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