Crunchbase
564 Market St #500,
San Francisco, 94104, CA,
United States
San Francisco, 94104, CA,
United States
1 888-777-9930
Professional Services
Crunchbase Technographics
Crunchbase Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crunchbase and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Crunchbase employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crunchbase has purchased the following applications: Klarna Payments for Payment Processing in 2020, Pendo Adopt for Digital Adoption in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crunchbase is running and its propensity to invest more and deepen its relationship with Klarna , Zuora , Pendo.io or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crunchbase revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crunchbase intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crunchbase Tech Stack and Enterprise Applications
Crunchbase ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020 Crunchbase implemented Klarna Payments on their website. The deployment uses Klarna Payments in the Payment Processing category to handle customer-facing web checkout and payment capture for Crunchbase online services.
Implementation focused on embedding Klarna Payments into the website checkout front end and configuring merchant-side controls such as payment authorization, settlement, tokenization, and standard fraud screening, capabilities typical of Payment Processing solutions. Operational ownership is assigned to Crunchbase payment operations and finance teams for reconciliation and dispute workflows, while technical configuration and checkout integration are managed through the Klarna Payments merchant interface and the site front end.
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Subscription and Recurring Billing | ERP |
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2021 | 2021 |
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Crunchbase HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pendo.io | Legacy | Pendo Adopt | Digital Adoption | HCM | n/a | 2018 | 2018 |
In 2018, Crunchbase implemented Pendo Adopt as its Digital Adoption solution on the Crunchbase website. The deployment used a web instrumentation approach, embedding Pendo Adopt client side code and a centralized authoring console to deliver in app guidance and capture product usage telemetry. This implementation positioned Pendo Adopt to operate inside customer facing pages and product surfaces to support onboarding and self service workflows.
Pendo Adopt was configured to deliver in app guides, walkthroughs, contextual tooltips, resource centers, and onboarding flows while collecting feature adoption analytics and behavioral segmentation. Configuration work emphasized feature tagging, targeted guide delivery by user segment and page path, and template driven guide authoring to speed content iteration. The implementation used standard Digital Adoption capabilities for event based analytics and in product message orchestration.
Operational governance aligned ownership across product, marketing, and customer success teams, with role based access to the Pendo Adopt authoring environment and staged rollouts for discrete site areas to control user experience changes. The rollout focused on iterative content releases and cross functional process coordination to embed in app guidance into existing product and customer onboarding processes. Crunchbase Pendo Adopt Digital Adoption relationship supported product and customer facing business functions by centralizing in product guidance and usage visibility.
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Crunchbase Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Crunchbase deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. This implementation established Google Workspace (Formerly Google G-Suite) for corporate communications, email, calendar, and collaborative document workflows that support Crunchbase's professional services operations and content processes tied to its website.
Configuration focused on core Collaboration modules, using Gmail for enterprise mail routing, Google Drive and Google Docs for shared content and real time co editing, Google Calendar for scheduling, and the Admin Console for tenant administration and user provisioning. Functional capabilities implemented include shared drives for team content, group based access controls, and collaborative editing workflows to support content creation and internal coordination.
The deployment was provisioned to cover the company workforce and roles across its internal operations, scaled to the organization size and applied to email, file sharing, and scheduling domains. Administrative controls were exercised through the Admin Console to manage user lifecycle, enforce group based sharing policies, and apply device and access controls consistent with standard Collaboration governance.
Governance emphasized centralized tenant configuration and staged user onboarding, with administrative policies for account provisioning, retention settings, and two factor authentication enforcement. The result positions Crunchbase Google Workspace (Formerly Google G-Suite) Collaboration as the central platform for corporate communications and content collaboration across the company.
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Crunchbase Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2014 | 2014 |
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Contract Lifecycle Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Crunchbase CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2008 | 2008 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Crunchbase ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Crunchbase PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Crunchbase IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2007 | 2007 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Crunchbase
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Crunchbase Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Crunchbase IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Crunchbase digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Crunchbase Technographics
Crunchbase is a Professional Services organization based in United States,
with around 200 employees and annual revenues of $30.0 million.
Crunchbase operates a diverse technology stack with applications such as
Klarna Payments, Pendo Adopt and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Digital Adoption and Collaboration.
Crunchbase has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, Pendo.io and Google.
Crunchbase recently adopted applications including
Zuora Billing in 2021, DocuSign eSignature in 2021 and Klarna Payments in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Crunchbase’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Crunchbase’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Crunchbase technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.