Crutchfield
1 Crutchfield Park,
Charlottesville, 22911, VA,
United States
Charlottesville, 22911, VA,
United States
1 434-817-1000
Consumer Packaged Goods
Crutchfield Technographics
Crutchfield Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crutchfield and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Crutchfield employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crutchfield has purchased the following applications: Genesys PureCloud Platform for Call Center, Customer Experience in 2015, Amazon CloudFront for Content Delivery Network in 2021, Barracuda Email Security Gateway for Secure Email Gateways (SEGs) in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crutchfield is running and its propensity to invest more and deepen its relationship with Genesys , Oracle , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crutchfield revenues, which have grown to $230.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crutchfield intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crutchfield Tech Stack and Enterprise Applications
Crutchfield CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesys | Legacy | Genesys PureCloud Platform | Call Center, Customer Experience | CRM | Direct from vendor | 2015 | 2015 |
In 2015 Crutchfield deployed Genesys PureCloud Platform using a cloud delivery model procured Direct from vendor. The implementation placed Genesys PureCloud Platform at the center of Crutchfield’s contact center strategy within the Call Center,Customer Experience category and targeted the company’s customer service operations in the United States. The engagement size aligned to a midmarket organization with roughly 500 employees and a vendor-hosted cloud architecture was chosen to accelerate provisioning and ongoing updates.
The deployment leveraged standard Call Center,Customer Experience capabilities, configured for omnichannel routing, automatic call distribution, interactive voice response and reporting and analytics. Genesys PureCloud Platform was provisioned to deliver agent desktops, supervisor dashboards and workforce management capabilities, with configuration focused on contact handling workflows and queue management. Configuration work included scripting of routing rules, service level segmentation and real-time monitoring to support operational supervision.
Delivery was executed Direct from vendor with vendor-led implementation and a phased handover to internal operations teams. Governance was structured around the customer service organization with role-based access for agents and supervisors and ongoing configuration controls managed between Crutchfield operations and the vendor. Operational rollout emphasized staged adoption across contact center teams and vendor support for ongoing cloud maintenance.
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2011 | 2011 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Crutchfield IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon CloudFront | Content Delivery Network | IaaS | n/a | 2021 | 2021 |
In 2021, Crutchfield implemented Amazon CloudFront as its Content Delivery Network for the Crutchfield public website. The implementation used Amazon CloudFront distributions to front the retailer web origin, serving front end assets and cacheable marketing content from AWS edge locations and routing requests through configured origin and cache behaviors. Crutchfield deployed Amazon CloudFront to handle TLS termination for the customer domain, HTTP header and cache control handling, and to centralize distribution configuration for the site.
Configuration work emphasized distribution-level policies including cache key and origin request policy configuration, time to live controls, and established invalidation workflows to manage content updates. Operational scope is limited to the public website content delivery and front-end asset distribution, with governance centered on distribution versioning and cache invalidation processes to control rollout of updated assets and preserve consistent site behavior.
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Crutchfield CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Barracuda Networks | Legacy | Barracuda Email Security Gateway | Secure Email Gateways (SEGs) | CyberSecurity | n/a | 2018 | 2018 |
In 2018, Crutchfield implemented Barracuda Email Security Gateway. The deployment targeted Secure Email Gateways (SEGs) to secure corporate email for the retailer’s 500-employee environment, and the Barracuda Email Security Gateway is referenced on Crutchfield’s website as part of its email security posture.
Implementation focused on core SEG modules, including inbound and outbound SMTP filtering, anti-spam and anti-phishing engines, attachment and URL scanning, policy-based quarantine management, centralized administrative reporting, and policy enforcement capabilities typical of Secure Email Gateways (SEGs). Configuration emphasized administrative consoles for policy management and reporting to give IT and security teams visibility into message flows and threat events.
The Barracuda Email Security Gateway was deployed at the mail exchange perimeter to protect corporate domains and email channels, with operational ownership residing in IT and information security and coverage extending to functions that handle customer communications and internal corporate messaging. Governance incorporated standard SEG workflows such as quarantine review, policy tuning, and incident handling procedures to align email hygiene with corporate communication needs.
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IT Decision Makers and Key Stakeholders at Crutchfield
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Crutchfield Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Crutchfield IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Crutchfield digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Crutchfield Technographics
Crutchfield is a Consumer Packaged Goods organization based in United States,
with around 500 employees and annual revenues of $230.0 million.
Crutchfield operates a diverse technology stack with applications such as
Genesys PureCloud Platform, Amazon CloudFront and Barracuda Email Security Gateway,
covering areas like Call Center, Customer Experience, Content Delivery Network and Secure Email Gateways (SEGs).
Crutchfield has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Genesys, Amazon Web Services (AWS) and Barracuda Networks.
Crutchfield recently adopted applications including
Lotame DMP in 2021, Salesforce Sales Cloud in 2021 and Amazon CloudFront in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Crutchfield’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Crutchfield’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Crutchfield technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.