Belo Horizonte, 30140-062, MG,
Brazil
Cruzeiro Esporte Clube Technographics
Cruzeiro Esporte Clube Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cruzeiro Esporte Clube and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Cruzeiro Esporte Clube employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cruzeiro Esporte Clube has purchased the following applications: Microsoft 365 for Collaboration in 2016, Tray Commerce for eCommerce in 2022, Cogny Fidela for Customer Loyalty in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cruzeiro Esporte Clube is running and its propensity to invest more and deepen its relationship with Microsoft , Tray Commerce , Cogny or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cruzeiro Esporte Clube revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cruzeiro Esporte Clube intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cruzeiro Esporte Clube Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tray Commerce | Legacy | Tray Commerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cogny | Legacy | Cogny Fidela | Customer Loyalty | CRM | Cogny | 2022 | 2022 |
In 2022, Cruzeiro Esporte Clube implemented Cogny Fidela, deploying a Customer Loyalty solution to support ticketing and CRM-driven fan engagement. The initiative was delivered as the Nação Azul mobile application developed by Cogny on the Salesforce platform in Brazil, and the app went live in 2022 enabling in-app ticket purchases and broader digital engagement.
Functional coverage emphasized ticketing and fan engagement capabilities, with in-app ticket sales and membership interaction flows implemented through Cogny Fidela. Loyalty-related module usage is inferred from the integration with the club's Sócio 5 Estrelas membership program, aligning Customer Loyalty capabilities with membership reward and engagement workflows.
Architecturally the mobile front end was built on Salesforce with Cogny acting as vendor and integrator for development and deployment. Integrations explicitly included the Sócio 5 Estrelas membership system for ticketing and CRM-driven fan engagement, centralizing membership verification and purchase orchestration inside the app. Governance and operational scope focused on embedding ticketing and membership workflows into the club's commercial and fan engagement functions across Brazil.
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Cruzeiro Esporte Clube
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cruzeiro Esporte Clube Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||