Curinos (formerly Novantas)
485 Lexington Ave., 20th Floor,
New York, 10017, NY,
United States
New York, 10017, NY,
United States
1 888-914-9661
Professional Services
Curinos (formerly Novantas) Technographics
Curinos (formerly Novantas) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Curinos (formerly Novantas) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Curinos (formerly Novantas) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Curinos (formerly Novantas) has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2021, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Curinos (formerly Novantas) is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Curinos (formerly Novantas) revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Curinos (formerly Novantas) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Curinos (formerly Novantas) Tech Stack and Enterprise Applications
Curinos (formerly Novantas) Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Curinos, formerly Novantas, implemented Zoom to support client and internal collaboration. The Zoom deployment is visible on the Curinos website and functions as the firm’s Audio Video and Web Conferencing platform. This implementation is positioned to support client-facing meetings, advisory sessions, and internal teamwork across consulting, client engagement, and corporate functions.
The deployment uses Zoom meeting and webinar capabilities, including real-time video conferencing, screen sharing, and session recording to support remote workshops and advisory interactions. Zoom is configured for web-based join flows and embedded meeting access on the company website, and scheduling workflows have been standardized to align with client appointment processes. Governance focuses on centralized meeting configuration and security settings along with defined scheduling procedures to maintain a consistent client experience.
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Collaboration | Collaboration |
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2021 | 2021 |
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Curinos (formerly Novantas) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Curinos, formerly Novantas, implemented Oracle Marketing Cloud, commonly known as Eloqua, to instrument their website. Oracle Marketing Cloud (Eloqua) serves as the primary Marketing Automation platform for Curinos and is scoped to support the company’s marketing and demand generation functions.
The implementation leverages Marketing Automation capabilities such as web tracking and form capture on site pages, email campaign orchestration, landing page hosting, and lead nurturing workflows. Configuration work centered on embedding tracking assets across the website, creating reusable campaign templates, and establishing segmentation and program flows consistent with Marketing Automation functional patterns.
Operational coverage is focused on Curinos’ marketing and demand generation teams within the Professional Services organization. Governance practices implemented include permissioned campaign and content access, defined campaign approval workflows, and centralized template management to standardize outreach and maintain compliance across web‑initiated lead processes.
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Curinos (formerly Novantas) ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021, Curinos implemented Atlassian Jira Service Desk as a web-facing support layer on its corporate website. Curinos uses Atlassian Jira Service Desk for IT Service Management to orchestrate client-facing inquiries and internal service requests across its professional services operations, aligning the application with both client service and IT support functions.
The deployment emphasizes a service portal and ticketing backbone typical of IT Service Management platforms, with configuration focused on request intake, routing, lifecycle tracking, SLA enforcement, and knowledge base publication. Atlassian Jira Service Desk was provisioned to centralize incident and request workflows and to provide automation and status visibility for service agents and external users.
Operational coverage is centered on web-based intake through the Curinos website, supporting external client interactions and internal helpdesk activity for a 400 person firm. The implementation scope aligns platform governance with client service teams and IT support, enabling standardized request triage and role based access for service agents and stakeholders.
Governance and process changes were organized around ticket routing and workflow standardization, with change control driven by service owners and IT operators. The configuration approach reflects typical IT Service Management practices, embedding Atlassian Jira Service Desk into Curinos business functions for structured support delivery.
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Curinos (formerly Novantas) PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Curinos (formerly Novantas) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Backup as a Service (BaaS) | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Curinos (formerly Novantas) CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Curinos (formerly Novantas)
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Apps Being Evaluated by Curinos (formerly Novantas) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Curinos (formerly Novantas) IT executives and key decision makers. This section highlights Curinos (formerly Novantas)'s latest recorded technology evaluations, including Accenture Alnova for Core Banking on 2025-10-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Curinos (formerly Novantas) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Curinos (formerly Novantas) Technographics
Curinos (formerly Novantas) is a Professional Services organization based in United States,
with around 400 employees and annual revenues of $60.0 million.
Curinos (formerly Novantas) operates a diverse technology stack with applications such as
Zoom, Oracle Marketing Cloud (Eloqua) and Atlassian Jira Service Desk,
covering areas like Audio Video and Web Conferencing, Marketing Automation and IT Service Management.
Curinos (formerly Novantas) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, Oracle and Atlassian.
Curinos (formerly Novantas) recently adopted applications including
Hubspot Marketing Automation in 2022, Redsift OnDMARC in 2022 and Zoom in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Curinos (formerly Novantas)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Curinos (formerly Novantas)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Curinos (formerly Novantas) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.