Curt Bauer Technographics
Curt Bauer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Curt Bauer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 123 Curt Bauer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Curt Bauer has purchased the following applications: Gambio for eCommerce in 2021, Google Tag Manager for Tag Management in 2022, IONOS Cloud for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Curt Bauer is running and its propensity to invest more and deepen its relationship with ECOMMERCE ONE , Google , IONOS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Curt Bauer revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Curt Bauer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Curt Bauer Tech Stack and Enterprise Applications
Curt Bauer eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ECOMMERCE ONE | Legacy | Gambio | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Curt Bauer deployed Gambio as its storefront platform for eCommerce on its public website. The implementation establishes Gambio as the primary customer-facing application for online sales, catalog presentation, and checkout workflows.
The Gambio implementation centers on standard eCommerce functional modules, including product catalog management, category navigation, pricing and promotion configuration, shopping cart and checkout orchestration, customer account management, and basic CMS-driven content pages. Configuration emphasis reflects German market requirements, with VAT handling, localized language content, and product attribute management for merchandising.
Operational scope is the Curt Bauer website and the company teams responsible for online sales and order processing, with order capture and customer account events routed into internal fulfillment and service workflows. The deployment is organized to support ongoing catalogue updates, promotional calendar management, and transactional order capture on the public storefront.
Governance and operational change focused on centralizing product data stewardship and merchandising responsibilities inside Curt Bauer, formalizing content publishing and pricing approval steps, and establishing standard operating procedures for online order handling and customer service touch points. Gambio therefore functions as Curt Bauer Gambio eCommerce for online sales, product merchandising, and customer account management.
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Curt Bauer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2022 | 2022 |
In 2022, Curt Bauer implemented Google Tag Manager on its public website, deploying a centralized container to manage client-side tag execution and event instrumentation. Google Tag Manager serves as a Tag Management solution for web analytics and digital marketing instrumentation, with the container snippet embedded in the site template to enable rule-based tag firing across pages.
Configuration work emphasized container organization, the use of triggers, tags, variables and a structured dataLayer to standardize event parameters in line with Tag Management practices. Operational ownership is handled by digital marketing in coordination with web operations, using Google Tag Manager workspaces and versioning to manage configuration changes and approvals, and the implementation scope covers Curt Bauer's German web property.
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Curt Bauer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, Curt Bauer implemented IONOS Cloud as its Application Hosting and Computing Services to host the company website. The IONOS Cloud deployment functions as the primary web hosting and public-facing compute platform for curt-bauer.de, and the configuration aligns with common Application Hosting and Computing Services architectures, using provisioned virtual servers, storage, and network provisioning to deliver web content and application processes.
The deployment is provisioned through vendor IONOS and is focused on web infrastructure that supports marketing and customer engagement functions at Curt Bauer. Operational responsibilities include website hosting, domain and certificate management, and routine instance administration consistent with small manufacturing IT operations.
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IT Decision Makers and Key Stakeholders at Curt Bauer
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Curt Bauer Executives
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