Odense C, 5000,
Denmark
Customers 1St Technographics
Customers 1St Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Customers 1St and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 29 Customers 1St employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Customers 1St has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2023, Localazy Platform for Content Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Customers 1St is running and its propensity to invest more and deepen its relationship with HubSpot , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Customers 1St revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Customers 1St intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Customers 1St Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
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Chatbots and Conversational AI | AI-Powered Application |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2023 | 2023 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Localazy | Legacy | Localazy Platform | Content Management | Content Management | n/a | 2023 | 2023 |
In 2023 Customers 1St integrated the Localazy Platform into their CI/CD pipeline to enable in-team localization of their Angular POS SaaS, implementing a Content Management approach that relocated translation control from developers to product teams. The Localazy Platform was embedded as a continuous localization step in the build process to manage string extraction, translation handoff, and locale packaging alongside regular deployments.
Configuration focused on automating translation workflows and quality checks within the CI/CD flow, using standard Content Management capabilities such as translation management, in-context review, and automated deployment of localized bundles. Product teams gained direct access to translation tasks and review interfaces, reducing developer gatekeeping and enabling quicker iteration on UI copy and localized resources.
Operational scope centered on Customers 1St product teams in Denmark supporting their Angular POS SaaS, with integration points at source control, build orchestration, and release pipelines. Governance shifted translation ownership to product management and localized content review workflows, and the company reported shortened iteration cycles and the ability to publish a first localized version within days, improving store-owner user experience in multiple languages.
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Web Content Management | Content Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2025 | 2025 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Lead Generation | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Customers 1St
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Customers 1St Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||