CWD Limited
4080 Montrose Road,
Niagara Falls, L2H 1J9, ON,
Canada
Niagara Falls, L2H 1J9, ON,
Canada
1 905-353-0732
Consumer Packaged Goods
CWD Limited Technographics
CWD Limited Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CWD Limited and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 CWD Limited employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CWD Limited has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Microsoft 365 for Collaboration in 2015, Salesforce Marketing Cloud for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CWD Limited is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CWD Limited revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CWD Limited intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CWD Limited Tech Stack and Enterprise Applications
CWD Limited ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, CWD Limited implemented Oracle NetSuite ERP as its ERP Financial system. The deployment centralized core financial processes for the 170-employee Canadian consumer packaged goods company, aligning accounting, billing, and financial reporting under Oracle NetSuite ERP.
The implementation emphasized standard ERP Financial capabilities, with configuration work on general ledger, accounts payable, accounts receivable, and order-to-cash workflows. Configuration accounted for inventory accounting and cost tracking consistent with consumer packaged goods operations, and included role-based transaction controls and chart of accounts standardization.
Operational coverage included finance, billing, and customer-facing teams who accessed Oracle NetSuite ERP alongside Salesforce and Microsoft Office in daily workflows. Staff responsibilities described in internal notes indicate regular use of NetSuite records while responding to inbound emails, chats, and phone calls, and handling multichannel customer inquiries and repair or service setup actions.
Governance focused on formalizing invoice and billing workflows, instituting access controls for finance and service teams, and sequencing a staged rollout across functional groups to reduce operational disruption. Process changes concentrated on improving transaction traceability and embedding NetSuite as the system of record for financial and customer-facing transaction data.
|
CWD Limited Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, CWD Limited deployed Microsoft 365 as its primary Collaboration platform to standardize corporate productivity and communications. The cloud-hosted Microsoft 365 tenant was provisioned for the company workforce of roughly 170 employees, centralizing email, calendaring and document collaboration across core business functions.
The implementation uses Microsoft 365 components common to the Collaboration category, including Exchange Online for organizational email, SharePoint Online for intranet pages and document libraries, Microsoft Teams for persistent chat and meetings, OneDrive for Business for personal file storage, and Office desktop and web apps for productivity. User lifecycle processes were organized through centralized identity and directory services, enabling role based provisioning of mailboxes and SharePoint sites and automating common collaboration workflows.
Governance was applied at the tenant level with access controls, sharing policies and retention settings to manage external collaboration and information lifecycle. References to Microsoft 365 appear in the corporate website source, indicating Microsoft 365 resources are surfaced on the public site and linking the Collaboration tenant to external touch points. Operational ownership rests with IT for administration and with functional departments for day to day collaboration and content management.
|
CWD Limited CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, CWD Limited implemented Salesforce Marketing Cloud as its Marketing Automation platform on the corporate website. The deployment of Salesforce Marketing Cloud centralized web‑based customer engagement for the Canadian consumer packaged goods company, routing website form capture, web tracking, and campaign orchestration into the cloud hosted Marketing Cloud environment. Implementation emphasized Marketing Automation capabilities common to the category, including email marketing, web personalization, and customer journey orchestration to support acquisition and lifecycle communications for the marketing and ecommerce functions.
Operational ownership was scoped to the marketing organization and ecommerce channels within CWD Limited, suitable for a 170 employee firm, with configuration focused on consent handling, segmentation, and campaign scheduling. Governance centered on centralized content control and campaign approval workflows to coordinate cross functional marketing activities, while data flows from the website into Salesforce Marketing Cloud drove audience segmentation and automated campaign execution.
|
CWD Limited IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at CWD Limited
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
president | CXO | Finance | |
|
|
|
CEO | CXO | Finance | |
|
|
|
Marketing Manager | Manager | Marketing | |
|
|
|
Accounting Director | Director | Finance | |
|
|
|
Accounting Director | Director | Finance | |
|
Apps Being Evaluated by CWD Limited Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CWD Limited IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CWD Limited digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD CWD Limited Technographics
CWD Limited is a Consumer Packaged Goods organization based in Canada,
with around 170 employees and annual revenues of $22.0 million.
CWD Limited operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Salesforce Marketing Cloud,
covering areas like ERP Financial, Collaboration and Marketing Automation.
CWD Limited has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Salesforce.
CWD Limited recently adopted applications including
Salesforce Marketing Cloud in 2018, Cloudflare CDN in 2016 and Microsoft 365 in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CWD Limited’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CWD Limited’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CWD Limited technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.