Ringsted, 4100,
Denmark
Dagrofa A/S Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Dagrofa A/S and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Dagrofa A/S employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dagrofa A/S has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2011, 52ViKING for Point Of Sale in 2024, Stibo Systems Multidomain Master Data Management for Analytics and BI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dagrofa A/S is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Fiftytwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dagrofa A/S revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dagrofa A/S intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP Financial Management | n/a | 2011 | 2011 |
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ERP Financial | ERP Financial Management |
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2011 | 2012 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fiftytwo | Legacy | 52ViKING | Point Of Sale | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Dagrofa A/S deployed Fiftytwo 52ViKING as a POS/self-checkout installation at MENY Bagsværd, initiating a pilot intended to scale across the MENY chain in Denmark. The implementation of 52ViKING targeted front-end checkout flexibility and aimed to reduce queuing by introducing unattended and assisted self-checkout options within store point-of-sale operations.
The deployment concentrated on core self-checkout functionality aligned with point-of-sale workflows, including customer-initiated scanning and payment, cashier-assisted exception handling, and configurable operational modes for peak and off-peak traffic. Configuration work focused on integrating 52ViKING into existing checkout layouts and staff workflows to preserve POS transaction continuity while enabling unattended SCO transactions and streamlined cashier interventions.
Operational scope covered store operations at MENY Bagsværd with a planned phased expansion across MENY stores in Denmark, affecting store operations, queue management, and front-line staffing models. Rollout governance followed a pilot-to-scale approach, using early operational observations to guide broader deployment, and early outcomes explicitly included improved checkout flexibility and reduced queuing at the pilot site.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stibo Systems | Legacy | Stibo Systems Multidomain Master Data Management | Analytics and BI | Analytics and BI | n/a | 2014 | 2014 |
In 2014, Dagrofa A/S implemented Stibo Systems Multidomain Master Data Management to strengthen procurement and centralise product information. Dagrofa, one of Denmark’s largest grocery retailers with more than 700 shops and stores nationwide, selected the STEP platform to consolidate high quality product master data and support procurement, category and campaign management.
As an Analytics and BI use case, Stibo Systems Multidomain Master Data Management was deployed with explicit PIM and MDM capabilities to provide a single source of critical information. The implementation focused on product information management and the management of supplier and customer master data domains, and included data governance workflows to create and maintain consistent master records.
The project integrated Stibo Systems MDM and PIM within Dagrofa’s existing IT landscape by the end of 2014, enabling consolidated data processes across procurement, category management, campaign management and e-commerce operations. Operational coverage targeted retail and distribution functions across Dagrofa’s nationwide store footprint and central procurement teams.
Governance was centralized to establish a single source of truth for product, supplier and customer information, with process changes to support ongoing master data stewardship and cross functional usage. The Stibo Systems Multidomain Master Data Management deployment was intended to boost procurement, category and campaign management by improving master data quality and enabling integrated supplier, customer and e-commerce data processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Enterprise Content Management | Content Management |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Campaign Management | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2022 | 2022 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2011 | 2011 |
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Supplier Relationship Management | Procurement |
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2011 | 2011 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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