Dagrofa A/S
KA¦rup Industrivej 12,
Ringsted, 4100,
Denmark
Ringsted, 4100,
Denmark
45 70 20 02 68
Retail
Dagrofa A/S Technographics
Dagrofa A/S Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dagrofa A/S and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Dagrofa A/S employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dagrofa A/S has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2011, 52ViKING for Point Of Sale in 2024, Nexta Platform for Campaign Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dagrofa A/S is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Fiftytwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dagrofa A/S revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dagrofa A/S intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dagrofa A/S Tech Stack and Enterprise Applications
Dagrofa A/S ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Dagrofa A/S implemented Microsoft Dynamics NAV, deploying Microsoft as the vendor for its ERP Financial solution. The implementation focused on supporting Dagrofa S Wholesale operations, the nationwide cash and carry business that serves 29 stores and supplies merchants, convenience stores, cafes and restaurants across Denmark.
EG Retail delivered the Microsoft Dynamics NAV solution for the main office, configuring core finance and supply chain workflows consistent with ERP Financial requirements. The deployment encompassed accounts, general ledger, inventory and procurement orchestration, and was aligned with retail order-to-cash processes to support wholesale distribution and store replenishment.
Dynamics NAV was integrated with the retail point of sale Sales system NewPOS and with digital surveillance workflows including bonintegration, creating end-to-end transaction and audit trails between store POS activity and central finance. The technical footprint therefore included store-level POS connectivity to the main office ERP, workforce rostering integration to staff scheduling, and surveillance event capture tied to transactional records.
Governance centered on centralizing finance and retail operational control at the main office, with configuration of staff-rostering and surveillance processes to support store operations and compliance. The implementation narrative emphasizes Microsoft Dynamics NAV as the ERP Financial backbone for Dagrofa A/S, with EG Retail responsible for delivery and integration into retail POS, rostering and surveillance systems.
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ERP Financial | ERP |
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2011 | 2012 |
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Dagrofa A/S ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fiftytwo | Legacy | 52ViKING | Point Of Sale | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Dagrofa A/S deployed Fiftytwo 52ViKING as a POS/self-checkout installation at MENY Bagsværd, initiating a pilot intended to scale across the MENY chain in Denmark. The implementation of 52ViKING targeted front-end checkout flexibility and aimed to reduce queuing by introducing unattended and assisted self-checkout options within store point-of-sale operations.
The deployment concentrated on core self-checkout functionality aligned with point-of-sale workflows, including customer-initiated scanning and payment, cashier-assisted exception handling, and configurable operational modes for peak and off-peak traffic. Configuration work focused on integrating 52ViKING into existing checkout layouts and staff workflows to preserve POS transaction continuity while enabling unattended SCO transactions and streamlined cashier interventions.
Operational scope covered store operations at MENY Bagsværd with a planned phased expansion across MENY stores in Denmark, affecting store operations, queue management, and front-line staffing models. Rollout governance followed a pilot-to-scale approach, using early operational observations to guide broader deployment, and early outcomes explicitly included improved checkout flexibility and reduced queuing at the pilot site.
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Dagrofa A/S CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nexta | Legacy | Nexta Platform | Campaign Management | CRM | Adform | 2023 | 2023 |
In 2023, Dagrofa A/S deployed the Nexta Platform for Campaign Management. The deployment established a retail media self-service channel that lets brand advertisers buy digital media across Dagrofa banners, enabling scalable retail media campaigns and automated ad buying across the retailer’s digital inventory in Denmark.
Nexta Platform configuration emphasized self-service campaign management, programmatic campaign orchestration, and automated bidding workflows to accelerate campaign setup and media buying at scale. Implemented functional capabilities included advertiser onboarding, campaign scheduling and targeting, creative delivery and trafficking, and centralized campaign control consistent with Campaign Management solutions.
The implementation integrated with Adform and involved collaboration with media agency Hearts and Science to align programmatic execution and measurement. Integration points focused on programmatic ad serving and campaign trafficking, connecting brand demand through the Nexta Platform into Dagrofa’s banner inventory and campaign operations.
Governance for the rollout was structured as a partnership between Dagrofa, Nexta, Adform, and Hearts and Science to manage campaign operations and media governance in Denmark. The initiative launched in 2023 and the announcement cites that campaigns were already yielding early learnings which informed ongoing configuration and optimization.
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Dagrofa A/S Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Dagrofa A/S Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Dagrofa A/S Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2013 | 2013 |
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Dagrofa A/S eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Dagrofa A/S ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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Dagrofa A/S Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2011 | 2011 |
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Supplier Relationship Management | Procurement |
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2011 | 2011 |
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Dagrofa A/S PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Dagrofa A/S IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Dagrofa A/S
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of IT Development | Director | IT | |
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Category and Purchasing Director | Director | Procurement | |
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EVP Finance, IT and Retail Development | VP | IT | |
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International Sourcing Manager | Manager | Procurement | |
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Purchasing / Procurement Manager | Manager | Procurement | |
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IT Operations Manager | Manager | IT | |
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IT Procurement Manager | Manager | Procurement | |
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CIO | CXO | Finance | |
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Vice President Finance | VP | Finance | |
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IT Director | Director | IT | |
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Purchasing Manager | Manager | Procurement | |
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Supply Chain Director | Director | Supply Chain | |
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Apps Being Evaluated by Dagrofa A/S Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dagrofa A/S IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dagrofa A/S digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dagrofa A/S Technographics
Dagrofa A/S is a Retail organization based in Denmark,
with around 6000 employees and annual revenues of $1.00 billion.
Dagrofa A/S operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, 52ViKING and Nexta Platform,
covering areas like ERP Financial, Point Of Sale and Campaign Management.
Dagrofa A/S has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Fiftytwo and Nexta.
Dagrofa A/S recently adopted applications including
52ViKING in 2024, Nexta Platform in 2023 and ServiceNow ITSM in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dagrofa A/S’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dagrofa A/S’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dagrofa A/S technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.