Dallas Cowboys
1 Cowboys Way,
Frisco, 75034, TX,
United States
Frisco, 75034, TX,
United States
1 972-497-4900
Leisure and Hospitality
Dallas Cowboys Technographics
Dallas Cowboys Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dallas Cowboys and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Dallas Cowboys employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dallas Cowboys has purchased the following applications: Stripe Payments for Payment Processing in 2020, Ticketmaster for Reservation and Booking Management in 2015, Adra Analytics for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dallas Cowboys is running and its propensity to invest more and deepen its relationship with Stripe , Ticketmaster , Trintech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dallas Cowboys revenues, which have grown to $1.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dallas Cowboys intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dallas Cowboys Tech Stack and Enterprise Applications
Dallas Cowboys ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Dallas Cowboys deployed Stripe Payments on their website. Stripe Payments serves as the Payment Processing layer for online checkout and fan transactions, handling card and digital wallet acceptance within the club's digital storefront.
Configuration emphasizes standard Payment Processing capabilities such as hosted or embedded checkout components, tokenization to reduce PCI scope, support for one-time and recurring charges, and transaction authorization and capture workflows. Stripe Payments is implemented as the primary payment acceptance mechanism on the website, and the full application name Stripe Payments is used in customer-facing checkout flows.
Operational ownership is aligned to e-commerce and finance teams responsible for transaction monitoring, settlement reconciliation, and dispute handling. The deployment centralizes online payment acceptance for Dallas Cowboys, positioning Stripe Payments Payment Processing to support commerce and finance business functions across the club's website.
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Dallas Cowboys ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ticketmaster | Legacy | Ticketmaster | Reservation and Booking Management | ERP Services and Operations | n/a | 2015 | 2023 |
In 2015, the Dallas Cowboys integrated Ticketmaster into their website to provide Reservation and Booking Management capabilities for ticket sales and event booking. The Dallas Cowboys Ticketmaster Reservation and Booking Management deployment was positioned to support online ticketing, seat reservation workflows, and order processing across game day and special event inventory.
The implementation emphasized standard Reservation and Booking Management functional modules, including online ticket sales, interactive seat selection, inventory and order management, and checkout orchestration. Ticketmaster was configured to handle web-facing purchase flows and booking validation, with system behavior aligned to ticket release policies and event scheduling requirements.
Integration scope centered on embedding Ticketmaster on the public website and operationalizing workflows across ticketing operations, box office staff, marketing teams, and fan services. Governance patterns reflected centralized ticket operations control, role based access for sales and operations users, and standardized ticket release and reporting workflows to maintain consistency across event sales channels.
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Dallas Cowboys Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Trintech | Legacy | Adra Analytics | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020 the Dallas Cowboys deployed Adra Analytics as part of an Adra Suite rollout focused on Financial Close and Reconciliation. The implementation targeted the finance organization in the United States, with a stated objective to gain real time visibility into reconciliations, standardize internal controls and shorten the month end close.
Adra Analytics was configured to support core account reconciliation workflows, transaction matching and close task management, aligning with common Financial Close and Reconciliation functional modules. The deployment emphasized automated reconciliation status reporting and centralized close checklists to increase transparency across accounting processes while preserving existing financial data sources.
Governance changes centered on standardized internal controls and close cadence, with finance teams adopting the Adra Suite workflows and control templates. The implementation delivered immediate benefits within the first month, including improved visibility into reconciliation status and faster, more confident closes, reflecting the intended operational outcomes for the finance function.
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Dallas Cowboys Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Dallas Cowboys Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Video Editing | Content Management |
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2020 | 2020 |
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Dallas Cowboys CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2018 | 2018 |
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Dallas Cowboys EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2020 | 2021 |
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Financial Consolidation and Close | EPM |
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2020 | 2020 |
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Financial Consolidation and Close | EPM |
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2020 | 2020 |
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Dallas Cowboys PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2015 | 2015 |
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Dallas Cowboys IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Dallas Cowboys CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Dallas Cowboys
| First Name | Last Name | Title | Function | Department | Phone | |
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Facility Manager | Manager | Operations | |
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Director, Creative Video & Corporate Partnership Video | Director | Marketing | |
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Assistant Director of Broadcasting | Director | Marketing | |
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Director of Broadcast Engineering | Director | Marketing | |
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Videographer, Creative Media | Non Manager | Marketing | |
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Content Production Coordinator | Non Manager | Marketing | |
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Digital Signage Manager | Manager | Marketing | |
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Director of Video | Director | Marketing | |
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Apps Being Evaluated by Dallas Cowboys Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dallas Cowboys IT executives and key decision makers. This section highlights Dallas Cowboys's latest recorded technology evaluations, including Salesforce Commerce Cloud for eCommerce on 2024-09-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dallas Cowboys digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-09-18 | Dallas Cowboys | Evaluated | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
FAQ - APPS RUN THE WORLD Dallas Cowboys Technographics
Dallas Cowboys is a Leisure and Hospitality organization based in United States,
with around 1500 employees and annual revenues of $1.25 billion.
Dallas Cowboys operates a diverse technology stack with applications such as
Stripe Payments, Ticketmaster and Adra Analytics,
covering areas like Payment Processing, Reservation and Booking Management and Analytics and BI.
Dallas Cowboys has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Ticketmaster and Trintech.
Dallas Cowboys recently adopted applications including
Cisco Webex Control Hub in 2023, Quantcast Measure in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dallas Cowboys’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dallas Cowboys’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dallas Cowboys technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.