Danish Agro Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Danish Agro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5200 Danish Agro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Danish Agro has purchased the following applications: Microsoft 365 for Collaboration in 2018, Novicell CMS for Web Content Management in 2009, Dynamicweb Ecommerce NAV for eCommerce in 2009 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Danish Agro is running and its propensity to invest more and deepen its relationship with Microsoft , Novicell , Dynamicweb Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Danish Agro revenues, which have grown to $8.52 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Danish Agro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Novicell | Legacy | Novicell CMS | Web Content Management | Content Management | n/a | 2009 | 2009 |
In 2009 Danish Agro implemented Novicell CMS for Web Content Management. Novicell recommended Dynamicweb as the platform foundation so the solution could host multiple language layers and support the group's international subsidiaries within a single multi-site architecture.
Novicell CMS was configured with multi-language layers and a responsive design, with usability and intelligent information architecture prioritized to make information easy to find and to provide an overview of the entire Group. The implementation centralized sites in the same solution and included shared media and document capabilities so photos and documents could be used across subsidiaries.
As part of the rollout the corporate site and the Danish Agro Shop ecommerce experience received a redesigned, more user friendly interface. The web shop design added commerce-oriented capabilities that allow customers to see product availability, choose pickup in store, and view volume discount information to support local fulfillment options.
Operational scope covered both the Group’s agricultural trading business and the Danish Agro Shop retail network of 21 physical leisure stores, aligning marketing, product availability, and store pickup workflows. The architecture was provisioned to make it straightforward to include new subsidiaries into the company web setup and to manage content across the group.
Responsive design ensures users can access all websites from any device, and the integrated multi-site approach was used to strengthen sales in the interaction between online trading and the local Danish Agro Shops.
|
 |
|
|
Web Content Management | Content Management |
|
2015 | 2015 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dynamicweb Software | Legacy | Dynamicweb Ecommerce NAV | eCommerce | eCommerce | Novicell | 2009 | 2009 |
In 2009, Danish Agro implemented Dynamicweb Ecommerce NAV in the eCommerce category, deploying a platform intended to serve the Group's international footprint and retail operations. Novicell recommended Dynamicweb as the platform and acted as the implementation partner for the project, aligning solution selection with multi-site requirements and a centralized governance model.
The implementation configured multi-site management and multilingual language layers to enable reuse across the Group and to simplify onboarding of future subsidiaries. Responsive design and a usability focused information architecture were prioritized, and Dynamicweb Ecommerce NAV was configured with eCommerce capabilities that surface product availability, enable pickup in store selection, and present volume discounts to customers.
All corporate and subsidiary sites were provisioned within a single Dynamicweb solution to enable shared asset management for photos and documents across the Group. The Dynamicweb Ecommerce NAV deployment included integration with Microsoft Dynamics NAV for commerce data flows and order synchronization, and operational coverage spanned the business functions for trade with farmers and the Danish Agro Shop retail network of 21 physical leisure stores.
Novicell led platform selection and implementation governance, embedding centralized content and site management practices so new subsidiaries can be added into the same web setup. The rollout emphasized information architecture and usability, with site-level configuration to support device agnostic access and cross-site collaboration.
The web shop was redesigned as part of the project to deliver a more user-friendly storefront where customers can see availability, select store pickup, and view volume discounts, supporting stronger interaction between online trading and the local Danish Agro Shops.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Data Platform | CRM |
|
2020 | 2020 |
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Marketing Automation | CRM |
|
2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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