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Data Axle (formerly Infogroup) Technographics
Data Axle (formerly Infogroup) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Data Axle (formerly Infogroup) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Data Axle (formerly Infogroup) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Data Axle (formerly Infogroup) has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021, 6sense Account Engagement Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Data Axle (formerly Infogroup) is running and its propensity to invest more and deepen its relationship with HubSpot , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Data Axle (formerly Infogroup) revenues, which have grown to $338.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Data Axle (formerly Infogroup) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Data Axle (formerly Infogroup) Tech Stack and Enterprise Applications
Data Axle (formerly Infogroup) AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Data Axle implemented Hubspot Live Chat on its public website to provide real time conversational engagement and on‑site lead capture. The deployment targets website interactions and aligns the Hubspot Live Chat deployment with the Chatbots and Conversational AI category to support marketing driven contact qualification and initial customer inquiries. The Hubspot Live Chat implementation uses a website embedded chat widget configured with proactive messages and scripted bot flows, enabling automated greeting sequences, form based contact capture, and canned response templates for common queries. Conversation transcripts and message history are retained in the Hubspot Live Chat environment to support asynchronous follow up and operator handoff, and standard conversational features such as session routing to live agents and transcript logging are configured. Operational coverage is centered on Data Axle’s website and scoped to marketing and sales intake workflows, with governance implemented through chat playbooks, message template standards, and defined handoff procedures for agent escalation and lead qualification.
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Data Axle (formerly Infogroup) Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Data Axle implemented Cisco Webex Meetings on its public website to provide web based meeting joins and scheduling for both customer facing interactions and internal collaboration. Cisco Webex Meetings is used as the company's Audio Video and Web Conferencing solution, delivering real time audio and video, screen sharing, recording, and participant controls. The implementation is surfaced through the website which provides browser join flows and embedded meeting access for external participants.
The implementation architecture aligns with a SaaS hosted Cisco Webex Meetings model, with media routing and session control handled by the Webex platform and the website acting as the public access layer. Configuration covers meeting scheduling, participant management, recording handling, and moderation workflows consistent with Audio Video and Web Conferencing functional terminology. Operational governance centers on access controls, account provisioning, and meeting moderation policies to manage customer facing sessions and internal collaboration.
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Collaboration | Collaboration |
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2020 | 2020 |
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Data Axle (formerly Infogroup) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Data Axle implemented the 6sense Account Engagement Platform on their website. The deployment targets Account Based Marketing use cases and is instrumented to capture site-level behavioral signals and account identification to support demand generation workflows.
The 6sense Account Engagement Platform configuration focuses on account intent detection, account scoring, website behavioral tracking, and campaign orchestration to surface prioritized accounts and engagement signals. Functional modules include intent and engagement analytics, audience segmentation aligned to Account Based Marketing, and activation capabilities to inform outbound and digital campaign planning.
Operational ownership is centered in marketing and demand generation, where platform outputs are used to prioritize accounts and shape campaign targeting. Governance emphasis includes account data quality, account-to-contact mapping, measurement workflows, and campaign governance to operationalize account based initiatives across Data Axle.
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Lead Generation | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Data Axle (formerly Infogroup) PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Data Axle (formerly Infogroup) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Data Axle (formerly Infogroup)
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Data Axle (formerly Infogroup) Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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