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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Data Axle (formerly Infogroup) Tech Stack and Enterprise Applications

Data Axle (formerly Infogroup) AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021, Data Axle implemented Hubspot Live Chat on its public website to provide real time conversational engagement and on‑site lead capture. The deployment targets website interactions and aligns the Hubspot Live Chat deployment with the Chatbots and Conversational AI category to support marketing driven contact qualification and initial customer inquiries. The Hubspot Live Chat implementation uses a website embedded chat widget configured with proactive messages and scripted bot flows, enabling automated greeting sequences, form based contact capture, and canned response templates for common queries. Conversation transcripts and message history are retained in the Hubspot Live Chat environment to support asynchronous follow up and operator handoff, and standard conversational features such as session routing to live agents and transcript logging are configured. Operational coverage is centered on Data Axle’s website and scoped to marketing and sales intake workflows, with governance implemented through chat playbooks, message template standards, and defined handoff procedures for agent escalation and lead qualification.
Data Axle (formerly Infogroup) Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2021 2021
In 2021, Data Axle implemented Cisco Webex Meetings on its public website to provide web based meeting joins and scheduling for both customer facing interactions and internal collaboration. Cisco Webex Meetings is used as the company's Audio Video and Web Conferencing solution, delivering real time audio and video, screen sharing, recording, and participant controls. The implementation is surfaced through the website which provides browser join flows and embedded meeting access for external participants. The implementation architecture aligns with a SaaS hosted Cisco Webex Meetings model, with media routing and session control handled by the Webex platform and the website acting as the public access layer. Configuration covers meeting scheduling, participant management, recording handling, and moderation workflows consistent with Audio Video and Web Conferencing functional terminology. Operational governance centers on access controls, account provisioning, and meeting moderation policies to manage customer facing sessions and internal collaboration.
Collaboration Collaboration 2020 2020
Data Axle (formerly Infogroup) CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
6sense Legacy 6sense Account Engagement Platform Account Based Marketing CRM n/a 2021 2021
In 2021, Data Axle implemented the 6sense Account Engagement Platform on their website. The deployment targets Account Based Marketing use cases and is instrumented to capture site-level behavioral signals and account identification to support demand generation workflows. The 6sense Account Engagement Platform configuration focuses on account intent detection, account scoring, website behavioral tracking, and campaign orchestration to surface prioritized accounts and engagement signals. Functional modules include intent and engagement analytics, audience segmentation aligned to Account Based Marketing, and activation capabilities to inform outbound and digital campaign planning. Operational ownership is centered in marketing and demand generation, where platform outputs are used to prioritize accounts and shape campaign targeting. Governance emphasis includes account data quality, account-to-contact mapping, measurement workflows, and campaign governance to operationalize account based initiatives across Data Axle.
Account Based Marketing CRM 2021 2021
Account Based Marketing CRM 2021 2021
Customer Experience CRM 2021 2021
Lead Generation CRM 2021 2021
Marketing Analytics CRM 2020 2020
Marketing Automation CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Data Axle (formerly Infogroup) PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
Data Axle (formerly Infogroup) IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2015 2015
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Data Axle (formerly Infogroup)

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Data Axle (formerly Infogroup) Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Data Axle (formerly Infogroup) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Data Axle (formerly Infogroup) digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Data Axle (formerly Infogroup) Technographics
Data Axle (formerly Infogroup) is a Professional Services organization based in United States, with around 1500 employees and annual revenues of $338.0 million.
Data Axle (formerly Infogroup) operates a diverse technology stack with applications such as Hubspot Live Chat, Cisco Webex Meetings and 6sense Account Engagement Platform, covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and Account Based Marketing.
Data Axle (formerly Infogroup) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as HubSpot, Cisco Systems and 6sense.
Data Axle (formerly Infogroup) recently adopted applications including Hubspot Live Chat in 2021, Cisco Webex Meetings in 2021 and 6sense Account Engagement Platform in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Data Axle (formerly Infogroup)’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Data Axle (formerly Infogroup)’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Data Axle (formerly Infogroup) technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.