Rugby, CV21 3RQ,
United Kingdom
Datagraphic Technographics
Datagraphic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Datagraphic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Datagraphic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Datagraphic has purchased the following applications: Zendesk Chat for Chatbots and Conversational AI in 2021, dotdigital Engagement Cloud for Customer Engagement in 2020, Huawei Cloud for Application Hosting and Computing Services in 2000 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Datagraphic is running and its propensity to invest more and deepen its relationship with Zendesk , dotdigital , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Datagraphic revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Datagraphic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Datagraphic Tech Stack and Enterprise Applications
Datagraphic AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Datagraphic implemented Zendesk Chat on their website to provide a real-time conversational channel for customer inquiries. Datagraphic uses Zendesk Chat in the Chatbots and Conversational AI category to centralize web-based inquiries into its customer service and operations workflows.
Zendesk Chat was deployed as a website-embedded chat widget paired with agent-facing consoles and conversational automation capabilities common to the Chatbots and Conversational AI category, including canned responses, proactive chat triggers, session transcripts, and routing to available agents. Configuration work emphasized widget placement, message flow authoring, and agent workflow setup to capture support requests and lead details. Governance and operational control are handled by the support team through admin configuration and documented chat handling procedures to standardize response handling and handoff to live agents.
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Datagraphic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2020 | 2020 |
In 2020, Datagraphic implemented dotdigital Engagement Cloud on its website to centralize digital outreach and customer interaction for the manufacturing business. The deployment of dotdigital Engagement Cloud is embedded in the public site and is configured to capture subscriber data and instrument on‑site behavior for campaign orchestration, aligning with the Customer Engagement category. The implementation leverages standard Customer Engagement capabilities such as email marketing, marketing automation workflows, contact list segmentation, web forms, and behavioral tracking to support targeted communications and lead capture. Datagraphic dotdigital Engagement Cloud Customer Engagement is positioned to support core marketing and customer contact functions across the organization.
The configuration is web‑facing, with tracking and form capture integrated into site pages to feed campaign audiences and automation triggers. Operational ownership is centered in the marketing function, with established workflows for campaign creation, list management, consent handling, and campaign execution consistent with Customer Engagement platform practices. Governance focuses on maintaining compliant subscriber data and coordinating campaign orchestration between marketing and customer contact activities, while the primary operational scope remains the company website and related digital channels.
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Datagraphic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Huawei Enterprise | Legacy | Huawei Cloud | Application Hosting and Computing Services | IaaS | n/a | 2000 | 2000 |
In 2000, Datagraphic deployed Huawei Cloud to provide IaaS hosting for its public website. Datagraphic Huawei Cloud Application Hosting and Computing Services supports the company website and online presence for its United Kingdom based manufacturing operations, aligning the Huawei Cloud application with web hosting and marketing functions.
The deployment is operated as infrastructure as a service for web workloads, using Huawei Cloud to provision virtual compute, block and object storage, and basic networking and load distribution capabilities typical of Application Hosting and Computing Services. Operational stewardship is centered in the internal IT function, which manages resource provisioning, platform configuration, and ongoing site availability for the corporate web channel.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Datagraphic
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Datagraphic Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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