San Francisco, 94105, CA,
United States
DataSift Technographics
DataSift Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DataSift and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 DataSift employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DataSift has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, AdRoll for Digital Advertising Platform in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DataSift is running and its propensity to invest more and deepen its relationship with Oracle , Google , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DataSift revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DataSift intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DataSift Tech Stack and Enterprise Applications
DataSift ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, DataSift implemented Oracle NetSuite ERP. The deployment targeted ERP Financial capabilities for the United States based professional services firm with approximately 120 employees and $15,000,000 in revenue, establishing a centralized finance platform for accounting and revenue functions.
The Oracle NetSuite ERP implementation configured standard financial management modules, including general ledger, accounts payable, accounts receivable, billing and revenue recognition, tax management, and financial reporting and dashboards. Configuration work emphasized chart of accounts rationalization, automated journal processing, and role based access to support finance and accounting workflows.
As a cloud delivered Oracle NetSuite ERP deployment, the architecture centralized transaction processing and reporting to a single SaaS instance, supporting the firmwide order to cash and record to report cycles for the organization. Operational coverage focused on finance and accounting departments within DataSift, with system controls to support auditability and period close discipline.
Governance changes included standardized approval workflows, formalized month end close procedures, and a staged rollout with training for finance users and small business unit leads. DataSift used the Oracle NetSuite ERP configuration to institutionalize finance process ownership and to create a single source of record for financial data.
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DataSift Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, DataSift implemented Google Workspace (Formerly Google G-Suite) as its enterprise Collaboration platform. The deployment provided a tenant-based SaaS configuration to deliver corporate email, calendaring, and real-time document collaboration for DataSift's approximately 120 employees in the United States, and Google Workspace (Formerly Google G-Suite) is referenced on the company website as the provider for corporate email and user collaboration.
The implementation centered on core Collaboration capabilities including Gmail for corporate mail, Google Drive and Docs for shared content and collaboration, Google Calendar for scheduling, and Meet for virtual meetings, managed through the Google Workspace admin console. Configuration work included domain provisioning, account and group provisioning, sharing and access controls, and standard collaboration workflows such as document co-editing and calendar-based meeting coordination.
Operational governance was enforced through administrative controls in the Google Workspace admin console, using group-based access policies, account lifecycle procedures, and audit logging to support compliance and user management. The deployment primarily affected internal communications, knowledge work, and scheduling across engineering, professional services, sales, and marketing functions, and it was presented publicly via the company website as the company email and collaboration stack.
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DataSift CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2012 | 2012 |
In 2012, DataSift implemented AdRoll, deploying the AdRoll Digital Advertising Platform on their website. The implementation established a digital advertising layer supporting DataSift's marketing and demand generation functions at the United States based professional services firm, using the website as the primary deployment surface for audience capture and ad delivery.
The deployment applied client side site tagging to surface visitor signals into the AdRoll Digital Advertising Platform for audience segmentation, retargeting, display campaign orchestration, and campaign reporting. Functional configurations focused on audience retargeting, creative rotation and campaign analytics, with marketing and web teams responsible for tag management, audience list governance and campaign approval workflows consistent with standard Digital Advertising Platform operations.
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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DataSift ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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DataSift TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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DataSift IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at DataSift
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| SENIOR VICE PRESIDENT OF MARKETING | VP | Marketing | ||||
| CEO & Founder | CXO | Finance | ||||
| SENIOR VICE PRESIDENT SALES & FIELD OPERATIONS | VP | Operations |
Apps Being Evaluated by DataSift Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||