South Amboy, 8879, NJ,
United States
DCH Auto Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by DCH Auto Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 DCH Auto Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DCH Auto Group has purchased the following applications: iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2012, Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) for Analytics and BI in 2016, Survicate Customer Experience and Survey Software for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DCH Auto Group is running and its propensity to invest more and deepen its relationship with iCIMS , Workday , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DCH Auto Group revenues, which have grown to $2.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DCH Auto Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012, DCH Auto Group implemented iCIMS Recruit Applicant Tracking System as the Applicant Tracking System powering candidate intake on its public careers website. The deployment embedded iCIMS Recruit Applicant Tracking System into the careers pages to centralize job postings, capture applicant profiles, and manage screening and interview scheduling workflows for corporate HR and dealership recruiting teams. The implementation positioned the ATS as the primary conduit for external candidate sourcing and recruiter triage.
Configuration emphasized career site integration, job requisition management, candidate tracking and resume parsing, plus workflow automation to route applicants to designated recruiters and hiring managers. Operational coverage focused on online applicant submission via the website and centralized recruiter use for talent sourcing, applicant disposition, and interview coordination across hiring locations. Governance introduced role based access controls for recruiters and hiring managers and standardized requisition and screening processes to enforce consistent hiring workflow.
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016 DCH Auto Group implemented Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) to centralize analytics and reporting across dealer sales and digital lead channels, aligning the deployment with the Analytics and BI category. The engagement focused on building a SQL Server based BI stack that supported reporting, ETL, dimensional modeling, and operational report delivery for sales and marketing workflows.
The implementation included SSIS package development to handle slowly changing dimensions, and creation of an SSIS DB catalog on SQL Server 2012 to support package deployments from SQL Server Management Studio with environment variables scoped to each environment. SSIS packages and SQL Agent jobs were scheduled to automate data loads and dimension maintenance, while Entity Framework 4.0 was used to implement a data access layer for application-level data interactions. Database objects including stored procedures, user defined functions, common table expressions and views were developed to support reporting and ETL requirements.
Reporting and visualization work leveraged SQL Server Reporting Services and Crystal Reports, with SSRS used to design and develop operational and analytical reports. Specific report artifacts delivered included bar charts for Conversion Rates required to achieve SPE, Opportunity Sales Traffic and Web Traffic bar in bar charts, and a Sales Funnel Chart for Internet and Phone channels showing stages Lead, Contacted, Appointment, Show, Closed. SSRS reports were generated to specification to support sales performance analysis and web-to-sales attribution.
Governance and operational processes emphasized environment-aware deployments and scheduled ETL orchestration, with SSIS catalog configurations and environment variables enforcing consistent behavior across development and production. The implementation tied Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) to business functions in sales, internet lead management and marketing analytics, establishing a repeatable deployment and reporting cadence for ongoing report maintenance and data refresh operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Survicate | Legacy | Survicate Customer Experience and Survey Software | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, DCH Auto Group implemented Survicate Customer Experience and Survey Software on its public website to capture customer feedback and measure experience across online touchpoints. The Survicate Customer Experience and Survey Software deployment focuses on web-based survey instrumentation, using on-site surveys and targeted intercepts to collect responses at key digital moments, aligning with Customer Experience workflows. Configuration work emphasized embedding survey widgets and page-level triggers, enabling marketing and customer experience teams to capture structured feedback alongside regular website interactions.
Operationally the solution centralizes voice of customer data for digital channels, supporting customer experience, marketing and dealer operations without disclosed back-end system integrations. Governance centered on survey lifecycle management, question and segment configuration, and staged rollouts across DCH Auto Group web properties, with controls for survey frequency and user targeting. This implementation positions DCH Auto Group Survicate Customer Experience and Survey Software as the primary Customer Experience survey platform on its website and directly links digital storefront instrumentation with ongoing CX and engagement workflows.
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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