AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

DCSL GuideSmiths Tech Stack and Enterprise Applications

DCSL GuideSmiths AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021, DCSL GuideSmiths implemented Hubspot Live Chat on its corporate website. This deployment is an instance of Chatbots and Conversational AI and was configured to support website-based customer engagement, inbound lead capture, and real-time enquiries for its professional services portfolio. The implementation used the Hubspot Live Chat embedded widget and conversational inbox, configured to collect contact details, preserve conversation transcripts, and run initial qualification flows before routing interactions to sales and marketing teams. Operational ownership sat with digital marketing and sales operations, with templated bot scripts for common queries, defined escalation to human agents, and enrichment of contact records in HubSpot to support follow-up and pipeline orchestration.
DCSL GuideSmiths Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2021 2021
In 2021, DCSL GuideSmiths implemented Microsoft 365 as its central Collaboration platform. Microsoft 365 is visible on the company website, indicating SaaS provisioning and external-facing configuration for contact and workforce productivity flows. The implementation centralized email, document collaboration, and team communication across the organization of approximately 300 employees in the United Kingdom, aligning the Company Microsoft 365 Collaboration business functions for both internal collaboration and client delivery teams. Microsoft 365 was configured to deliver standard Collaboration capabilities including Exchange Online mail, SharePoint document management, Teams collaboration, and OneDrive file synchronization. The deployment follows a cloud-first SaaS architecture with tenant-level governance covering user provisioning, access control, and data classification to support professional services workflows. Operational coverage emphasized IT administration, delivery and consulting teams, and business support functions, with governance and policy enforcement structured around centralized identity and access controls.
Collaboration Collaboration 2021 2021
DCSL GuideSmiths CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cognism Legacy Cognism Account Based Marketing CRM n/a 2019 2019
In 2019 DCSL GuideSmiths implemented Cognism for Account Based Marketing. Using Cognism the professional services firm executed a targeted search that returned approximately 15,000 relevant companies, then filtered those lists to identify individual contacts that matched its ideal customer profiles. The deployment emphasized core Account Based Marketing workflows including account discovery, list segmentation, contact enrichment, and prospecting orchestration. Cognism was configured to generate segmented target account lists and enriched contact records for systematic outreach and campaign sequencing handled by marketing and sales teams. Operational responsibility rested with commercial teams where marketing and sales used Cognism-derived lists to align outreach and qualification processes and to institute ABM planning and targeted playbooks. DCSL GuideSmiths reported that it was able to adopt an effective ABM approach by relying on the Cognism search and filtering as the primary source of targeted company and contact intelligence.
Customer Experience CRM 2021 2021
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2021 2021
DCSL GuideSmiths PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2021 2021
DCSL GuideSmiths IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at DCSL GuideSmiths

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by DCSL GuideSmiths Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DCSL GuideSmiths IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DCSL GuideSmiths digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD DCSL GuideSmiths Technographics
DCSL GuideSmiths is a Professional Services organization based in United Kingdom, with around 300 employees and annual revenues of $30.0 million.
DCSL GuideSmiths operates a diverse technology stack with applications such as Hubspot Live Chat, Microsoft 365 and Cognism, covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
DCSL GuideSmiths has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as HubSpot, Microsoft and Cognism.
DCSL GuideSmiths recently adopted applications including Hubspot Live Chat in 2021, Microsoft 365 in 2021 and Crossware in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DCSL GuideSmiths’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates DCSL GuideSmiths’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DCSL GuideSmiths technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.