List of Cognism Customers
London, EC3N 1LS,
United Kingdom
Since 2010, our global team of researchers has been studying Cognism customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cognism for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cognism for Account Based Marketing include: THG, a United Kingdom based Retail organisation with 8239 employees and revenues of $2.85 billion, Iterable, a United States based Professional Services organisation with 800 employees and revenues of $270.0 million, Reconomy, a United Kingdom based Professional Services organisation with 500 employees and revenues of $211.0 million, GWI, a United Kingdom based Professional Services organisation with 342 employees and revenues of $40.0 million, DCSL GuideSmiths, a United Kingdom based Professional Services organisation with 300 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Cognism, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Cognism customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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DCSL GuideSmiths | Professional Services | 300 | $30M | United Kingdom | Cognism | Cognism | Account Based Marketing | 2019 | n/a |
In 2019 DCSL GuideSmiths implemented Cognism for Account Based Marketing. Using Cognism the professional services firm executed a targeted search that returned approximately 15,000 relevant companies, then filtered those lists to identify individual contacts that matched its ideal customer profiles.
The deployment emphasized core Account Based Marketing workflows including account discovery, list segmentation, contact enrichment, and prospecting orchestration. Cognism was configured to generate segmented target account lists and enriched contact records for systematic outreach and campaign sequencing handled by marketing and sales teams.
Operational responsibility rested with commercial teams where marketing and sales used Cognism-derived lists to align outreach and qualification processes and to institute ABM planning and targeted playbooks. DCSL GuideSmiths reported that it was able to adopt an effective ABM approach by relying on the Cognism search and filtering as the primary source of targeted company and contact intelligence.
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GWI | Professional Services | 342 | $40M | United Kingdom | Cognism | Cognism | Account Based Marketing | 2018 | n/a |
In 2018, GWI implemented Cognism as an Account Based Marketing application to support its sales and marketing prospecting and campaign workflows. Cognism is used by GWI’s sales team every day, while the marketing team accesses Cognism on an ad-hoc basis to build and run targeted campaigns.
The implementation centered on account and contact intelligence capabilities common to Account Based Marketing platforms, including prospect list building, contact enrichment, and segmentation for campaign audiences. Configuration emphasized prospecting workflows and data quality controls so enriched records could be consumed directly by sales users as part of daily outreach and by marketers when assembling campaign lists.
Operational scope covered GWI’s sales and marketing functions, with role-based access patterns that reflect heavy daily use by sellers and lighter, campaign-focused use by marketing. Governance focused on usage policies and data accuracy to maintain the integrity of contact and account intelligence used across both teams.
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Hands Down Agency (formerly MYWW) | Professional Services | 20 | $2M | United Kingdom | Cognism | Cognism | Account Based Marketing | 2017 | n/a |
In 2017 Hands Down Agency, formerly MYWW, implemented Cognism as its Account Based Marketing platform to support sales and marketing outreach for the 20 person professional services firm. The deployment focused on outbound prospecting and meeting generation workflows and centralized external list building and outreach execution under a single provider.
The engagement used Cognism's Interactive package, where an Interactive Manager is allocated to Hands Down Agency to manage the Cognism platform and to set up campaigns on behalf of the customer. This configuration shifted campaign configuration, audience targeting, and campaign orchestration responsibilities to the Interactive Manager, while the Cognism application provided the underlying engagement tooling and data enrichment capabilities typical of Account Based Marketing. Cognism operated as the primary Account Based Marketing engine for campaign orchestration and list management.
Operationally the model removed internal campaign management overhead, allowing the sales team to concentrate on converting meetings rather than running campaigns, an outcome explicitly credited in customer feedback. Governance and execution were vendor managed through the Interactive Manager role, which centralized campaign execution and served as the operational interface and knowledge resource for Hands Down Agency staff.
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Professional Services | 800 | $270M | United States | Cognism | Cognism | Account Based Marketing | 2022 | n/a |
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Professional Services | 500 | $211M | United Kingdom | Cognism | Cognism | Account Based Marketing | 2019 | n/a |
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Professional Services | 200 | $30M | Belgium | Cognism | Cognism | Account Based Marketing | 2018 | n/a |
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Retail | 8239 | $2.9B | United Kingdom | Cognism | Cognism | Account Based Marketing | 2019 | n/a |
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Buyer Intent: Companies Evaluating Cognism
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