De Bijenkorf
De Bijenkorf Technographics
De Bijenkorf Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by De Bijenkorf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4500 De Bijenkorf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that De Bijenkorf has purchased the following applications: Microsoft 365 for Collaboration in 2015, Adobe Experience Manager for Digital Asset Management in 2016, Glassbox SessionCam for Customer Analytics in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems De Bijenkorf is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , Glassbox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing De Bijenkorf revenues, which have grown to $900.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for De Bijenkorf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
De Bijenkorf Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 De Bijenkorf implemented Microsoft 365 as its primary Collaboration platform. The deployment is referenced in the retailer's website source, indicating institutional adoption of Microsoft 365 to support corporate collaboration and productivity workflows.
The Microsoft 365 implementation encompassed core Collaboration capabilities such as enterprise email, document co authoring and intranet content management, and real time communication and meeting services. Functional components typical to this class of deployment include SharePoint based content services, cloud email and calendaring, Teams style chat and meeting workflows, and Office productivity applications for content authoring and editorial processes.
Website level references to Microsoft 365 suggest integration points between public and internal web content workflows and the corporate productivity environment, for example authenticated document links and client side components that surface collaboration artifacts on web pages. Operational coverage is oriented to corporate teams responsible for content, merchandising support for the e commerce storefront, marketing and broader employee collaboration needs.
Governance would be organized around a centralized Microsoft 365 tenant and corporate identity controls to manage account provisioning, access permissions and content lifecycle across corporate and retail operations. Microsoft 365 provides the unified Collaboration platform that links web content management and internal productivity tooling for De Bijenkorf.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2016 | 2016 |
In 2016, De Bijenkorf deployed Adobe Experience Manager to manage digital media and creative assets on its public website. The deployment positions Adobe Experience Manager as the organization’s Digital Asset Management solution for website content, supporting product imagery, promotional creatives, and editorial media used across the Dutch e-commerce site.
The implementation centers on a centralized asset repository with standardized metadata and taxonomy, automated rendition generation, version control, and asset search and tagging to support merchandising and marketing workflows. Adobe Experience Manager is configured to serve web optimized renditions and to embed assets into page templates, enabling content and web teams to author and publish through the site content management process.
Operational ownership is aligned with marketing, e-commerce and content teams responsible for asset lifecycle, approvals and governance within De Bijenkorf’s Netherlands online operations. The deployment integrates directly with the website front end and content delivery pathways, and governance was established through role based access controls, editorial approval workflows and taxonomy standards to ensure consistent asset reuse and alignment with merchandising processes.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Glassbox | Legacy | Glassbox SessionCam | Customer Analytics | CRM | n/a | 2016 | 2016 |
In 2016, De Bijenkorf implemented Glassbox SessionCam on their website. Glassbox SessionCam is a Customer Analytics application used to instrument the public ecommerce site for session-level behavioral analysis, supporting digital experience and conversion workstreams. The deployment relied on client-side JavaScript instrumentation embedded in page templates to capture DOM events, clicks, mouse movement and form interactions across product, category and checkout pages, enabling session replay and user journey reconstruction. The implementation targeted web channel analytics and supported the ecommerce and UX teams with behavioral segmentation and funnel analysis capabilities.
Configuration emphasized session replay, heatmaps, funnel analysis and behavioral segmentation modules within Glassbox SessionCam, with recording rules tuned for ecommerce flows. Operational governance included implementing session masking and consent-aware capture controls, and centralizing access for analytics and digital commerce stakeholders to manage recordings and investigative workflows. This positions De Bijenkorf, Glassbox SessionCam, Customer Analytics and the ecommerce and UX business functions in a direct operational relationship on the corporate website.
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Customer Experience | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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3D Modeling | PLM and Engineering |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at De Bijenkorf
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by De Bijenkorf Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD De Bijenkorf Technographics
De Bijenkorf is a Retail organization based in Netherlands,
with around 4500 employees and annual revenues of $900.0 million.
De Bijenkorf operates a diverse technology stack with applications such as
Microsoft 365, Adobe Experience Manager and Glassbox SessionCam,
covering areas like Collaboration, Digital Asset Management and Customer Analytics.
De Bijenkorf has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Adobe Systems and Glassbox.
De Bijenkorf recently adopted applications including
NTI Pillr in 2022, Salesforce Marketing Cloud in 2020 and TOPdesk in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of De Bijenkorf’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates De Bijenkorf’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete De Bijenkorf technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.