Dealertrack Technologies
3400 New Hyde Park Rd,
New York, 11042, NY,
United States
New York, 11042, NY,
United States
1 516-734-3600
Professional Services
Dealertrack Technologies Technographics
Dealertrack Technologies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dealertrack Technologies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3900 Dealertrack Technologies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dealertrack Technologies has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2012, Terminus ABM Platform for Account Based Marketing in 2021, Amazon EC2 for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dealertrack Technologies is running and its propensity to invest more and deepen its relationship with SAP , Terminus , The Trade Desk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dealertrack Technologies revenues, which have grown to $854.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dealertrack Technologies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dealertrack Technologies Tech Stack and Enterprise Applications
Dealertrack Technologies ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012 Dealertrack Technologies implemented SAP ERP ECC 6.0 as an ERP Financial solution to establish a central transactional finance platform. The engagement centered on bringing core financial processing and accounting workflows into SAP ERP ECC 6.0 while aligning data feeds for reporting and analytics across the enterprise.
The implementation included heavy data integration and ETL configuration using SAP BODS 4.2 and SAP BW 7.4. Technical workstreams created Data Services projects, batch jobs, workflows, ABAP flows, data flows, global variables and scripts, and data stores that connected Oracle 11g, DB2 and SAP ECC 6.0 sources. Data Services logic implemented table comparisons, map-operation and key generation transforms to support initial and delta loads, and jobs were scheduled and monitored via the Business Objects Data Services Management Console.
Integrations were explicit and architected for on-premise data consolidation, with SAP BW 7.4 providing the analytics layer and SAP BODS acting as the ETL hub between Oracle 11g, DB2 and SAP ERP ECC 6.0. Loading to SAP ERP ECC 6.0 included writes to custom tables using a custom IDOC ZUSTRB_IDOC, and the runtime footprint used local and central repositories, job servers and the Web Admin client for operational management. This architecture linked Dealertrack Technologies SAP ERP ECC 6.0 ERP Financial to finance and analytics teams for downstream reporting and BI consumption.
Project governance followed a full lifecycle model, with responsibilities covering requirements gathering, technical specification authoring, integration testing, user acceptance testing and go-live production support. Promotion and change control were managed by exporting Data Services projects across environments and by validating and tracing batch jobs at each level. The implementation narrative emphasizes system-level integration, ETL orchestration and operational controls rather than module-level customization details.
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Expense Management | ERP |
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2012 | 2012 |
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Dealertrack Technologies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Terminus | Legacy | Terminus ABM Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Dealertrack Technologies implemented Terminus ABM Platform. Dealertrack integrated the Terminus ABM Platform on its public website to enable account level engagement and visitor identification as part of its Account Based Marketing strategy.
The deployment emphasized website tag and script configuration to capture intent signals and match visitors to target account lists. Functional modules and capabilities implemented align with Account Based Marketing workflows, including account list management, audience segmentation, web visitor tracking, ad orchestration, web personalization, and campaign orchestration within the Terminus ABM Platform.
Operational coverage centered on marketing and demand generation functions, providing tools for account scoring, target account advertising, and synchronized outreach workflows to improve sales and marketing alignment. Governance and rollout practices focused on staged web deployment, tag governance, campaign segmentation rules, and data hygiene for account lists and match processes to ensure consistent campaign execution and reporting.
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Dealertrack Technologies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018 Dealertrack Technologies began using Amazon EC2 to host its public website compute and application workloads. Amazon EC2 is deployed as an Application Hosting and Computing Services platform supporting Dealertrack's United States web footprint.
The implementation indicates a primary compute layer composed of elastic virtual machine instances and AMI-based provisioning, consistent with Application Hosting and Computing Services practices. Configuration focuses on web application server compute, instance lifecycle management, capacity provisioning, and fault isolation strategies typical for public website hosting. Operational responsibilities align with infrastructure-level controls such as instance imaging, security group access control, and operating system patch management.
Governance and day-to-day operations for Amazon EC2-hosted workloads are managed by Dealertrack IT and web operations teams supporting customer-facing digital services. Change control, instance lifecycle policies, and cloud access governance apply to this implementation as standard operational disciplines. The presence of Amazon EC2 on Dealertrack's website signals a cloud compute model for hosting the company web application layer.
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Dealertrack Technologies
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Director, Corporate Assistant Controller | Director | Finance | |
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Senior Director, Corporate Assistant Controller | Director | Finance | |
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Accounting Manager | Manager | Finance | |
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EVP, CIO - Technology and Services | CXO | IT | |
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Senior Director Internal Systems | Director | IT | |
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Travel Manager | Manager | Operations | |
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Corporate Purchasing Manager | Manager | Procurement | |
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Director, Finance & Accounting | Director | Finance | |
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Finance Director & Controller | Director | Finance | |
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Director of Accounting Operations | Director | Finance | |
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Apps Being Evaluated by Dealertrack Technologies Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dealertrack Technologies IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dealertrack Technologies digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dealertrack Technologies Technographics
Dealertrack Technologies is a Professional Services organization based in United States,
with around 3900 employees and annual revenues of $854.0 million.
Dealertrack Technologies operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Terminus ABM Platform and Amazon EC2,
covering areas like ERP Financial, Account Based Marketing and Application Hosting and Computing Services.
Dealertrack Technologies has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Terminus and Amazon Web Services (AWS).
Dealertrack Technologies recently adopted applications including
Terminus ABM Platform in 2021, The Trade Desk in 2019 and Amazon EC2 in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dealertrack Technologies’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dealertrack Technologies’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dealertrack Technologies technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.