Decathlon Singapore Technographics
Decathlon Singapore Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Decathlon Singapore and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Decathlon Singapore employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Decathlon Singapore has purchased the following applications: Apple Pay for Payment Processing in 2020, Workable ATS for Applicant Tracking System in 2022, HootSuite Heyday for Chatbots and Conversational AI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Decathlon Singapore is running and its propensity to invest more and deepen its relationship with Apple , Google , Bancontact Payconiq or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Decathlon Singapore revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Decathlon Singapore intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Decathlon Singapore Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workable | Legacy | Workable ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HootSuite | Legacy | HootSuite Heyday | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
In 2023 Decathlon Singapore deployed HootSuite Heyday on their website as a Chatbots and Conversational AI implementation to handle consumer queries on its Singapore online retail site. HootSuite Heyday is positioned to automate conversational engagement and support customer service, ecommerce and product discovery workflows for Decathlon Singapore.
The implementation emphasized standard conversational modules including intent classification, FAQ and knowledge base automation, templated conversational flows, and escalation paths to human agents. Configuration work focused on training reply templates, constructing conversational journeys within HootSuite Heyday, and instrumenting conversation logging and analytics to surface repeat questions for content owners.
Deployment was executed as an embedded web chat widget on the Decathlon Singapore website, with HootSuite Heyday managing session context and agent handoff within the Heyday environment. Operational scope is centered on Decathlon Singapore customer-facing digital channels and impacts customer service, online order support, and store pickup communications, with governance oriented around conversational content ownership and escalation rules maintained by Decathlon Singapore operations teams.
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Partner Relationship Management | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Decathlon Singapore
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Decathlon Singapore Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||