Decitre Sa Technographics
Decitre Sa Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Decitre Sa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 409 Decitre Sa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Decitre Sa has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, AB Tasty Instant Analytics for Marketing Analytics in 2018, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Decitre Sa is running and its propensity to invest more and deepen its relationship with Google , Microsoft , AB Tasty or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Decitre Sa revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Decitre Sa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Decitre Sa Tech Stack and Enterprise Applications
Decitre Sa Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Decitre Sa deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The company uses Google Workspace on their website and across corporate teams, leveraging the cloud hosted SaaS model typical of Google Workspace for centralized email and collaboration tied to the decitre.fr domain. This implementation signal is visible in site source indications and aligns with a mid sized retail deployment profile.
Configuration emphasis includes core modules such as Gmail, Google Drive, Google Docs, Google Sheets, Google Slides and Google Calendar, administered through the Google Workspace admin console. The rollout focuses on shared drives and group based access to organize content and collaboration for e-commerce, merchandising, marketing and customer service functions, with centralized account administration and policy controls for access and data governance. The overall architecture follows standard Collaboration patterns, providing cloud native email, calendaring and document collaboration capabilities for a retail organization of Decitre Sa's scale.
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Collaboration | Collaboration |
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2021 | 2021 |
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Decitre Sa CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AB Tasty | Legacy | AB Tasty Instant Analytics | Marketing Analytics | CRM | n/a | 2018 | 2018 |
In 2018 Decitre Sa deployed AB Tasty Instant Analytics on its e-commerce site decitre.fr. AB Tasty Instant Analytics is used as a Marketing Analytics solution to instrument site behavior and support conversion optimization across the public retail storefront.
The implementation focused on standard Marketing Analytics capabilities, including real-time dashboards, experiment analytics for A/B tests, event and conversion funnel tracking, visitor segmentation, and session-level instrumentation. AB Tasty Instant Analytics was configured to capture page events and campaign tagging consistent with on-site personalization and experimentation workflows.
Deployment was executed as a client-side tagging implementation embedded in the decitre.fr pages, providing web-level telemetry and experiment reporting to marketing and e-commerce teams. Operational coverage was centered on online merchandising, campaign measurement, and product page optimization, with analytics feeds used by marketing and product stakeholders to prioritize test and personalization pipelines.
Governance emphasized test and rollout discipline, implementing tagging standards and experiment approval workflows to coordinate marketing, merchandising, and development teams. The configuration of AB Tasty Instant Analytics established a single source for experiment results and segmentation insights, enabling repeatable analytics processes for site experimentation and campaign measurement.
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2014 | 2014 |
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Decitre Sa TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Decitre Sa deployed OneTrust Cookie Consent on its public e commerce website. OneTrust Cookie Consent is implemented to centralize cookie banner delivery and consent orchestration across the site, supporting privacy and compliance workflows under the Governance, Risk and Compliance category.
The implementation includes configuration of a cookie banner, a customer facing preference center, cookie categorization taxonomy, and consent recording to maintain audit trails required by privacy governance. Deployment is realized at the site front end, embedding OneTrust Cookie Consent to capture and persist user preferences and to feed centralized consent logging for privacy operations, aligning Decitre Sa website privacy and compliance workflows with Governance, Risk and Compliance oversight.
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Decitre Sa IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Decitre Sa
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Apps Being Evaluated by Decitre Sa Executives
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