Deen Supermarkten B.V. Technographics
Deen Supermarkten B.V. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Deen Supermarkten B.V. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7500 Deen Supermarkten B.V. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Deen Supermarkten B.V. has purchased the following applications: HROffice Recruitment for Applicant Tracking System in 2019, Microsoft 365 for Collaboration in 2016, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Deen Supermarkten B.V. is running and its propensity to invest more and deepen its relationship with HROffice , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Deen Supermarkten B.V. revenues, which have grown to $3.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Deen Supermarkten B.V. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Deen Supermarkten B.V. Tech Stack and Enterprise Applications
Deen Supermarkten B.V. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HROffice | Legacy | HROffice Recruitment | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Deen Supermarkten B.V. implemented HROffice Recruitment as their Applicant Tracking System. The implementation was driven by rapid retail hiring needs, with Deen receiving more than a thousand applications per week and supermarket managers responsible for selecting primarily assistant-level candidates who often apply via mobile devices.
HROffice Recruitment was delivered with a mobile-first career website and an applicant intake workflow that streamlined job posting, mobile application submission, and candidate review. The configuration emphasized straightforward recruiter and manager-facing selection workflows, candidate data capture optimized for mobile, and brand-aligned career site presentation to match Deen’s uncomplicated retailer identity.
Operational ownership sits with Deen’s HR function and store managers, who use HROffice Recruitment for day-to-day sourcing and selection across the company’s store operations. Vendor engagement included a custom proposal to align functionality and pricing with Deen’s requirements, and governance centered on simplifying recruiter and manager processes rather than adding extensive analytics or premium services.
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Deen Supermarkten B.V. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Deen Supermarkten B.V. deployed Microsoft 365 for Collaboration. The company lists Microsoft 365 on its public website, signaling adoption of Microsoft 365 for Collaboration to support corporate collaboration and document management functions across its Netherlands operations. This public reference indicates an enterprise orientation toward cloud based productivity and employee communication services.
The implementation aligns with standard Microsoft 365 functional modules such as cloud email, team chat and meetings, document libraries and synchronized user file stores, and desktop productivity applications, enabling content sharing, version control, and real time collaboration. Architecture is organized around tenant level administration with identity based access controls and policy driven content governance using built in Microsoft 365 administrative and compliance features. Operational coverage centers on corporate collaboration, internal communications, and knowledge management business functions.
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Deen Supermarkten B.V. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Deen Supermarkten B.V. deployed Hotjar on its public website to capture user behavior and qualitative feedback. Hotjar was implemented as a Customer Experience tool and configured to collect session recordings, heatmaps, conversion funnel traces, and on-page feedback widgets to surface usability issues and behavioral patterns.
Operational ownership of Hotjar sits with digital marketing and ecommerce teams, with UX researchers and product managers consuming recordings and aggregated visualizations for iterative page redesign and content prioritization. The deployment used client-side JavaScript instrumentation embedded in site pages, with event capture configured for key category and checkout flows, and governance controls applied through data retention settings and role based access to recordings to manage privacy and operational use.
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Deen Supermarkten B.V. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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Deen Supermarkten B.V. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Deen Supermarkten B.V.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Deen Supermarkten B.V. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
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