Definity First
1372 Peachtree St NE, Office #3101,
Atlanta, 30309, GA,
United States
Atlanta, 30309, GA,
United States
1 470-755-3973
Professional Services
Definity First Technographics
Definity First Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Definity First and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Definity First employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Definity First has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2015, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Definity First is running and its propensity to invest more and deepen its relationship with Tawk.to , HubSpot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Definity First revenues, which have grown to $28.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Definity First intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Definity First Tech Stack and Enterprise Applications
Definity First AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Definity First deployed Tawk.to on its corporate website. Tawk.to is used as a Chatbots and Conversational AI application to provide an embedded web chat widget, live agent handoff, canned responses, and visitor presence tracking.
The implementation is delivered via the Tawk.to script embedded across public site pages and managed through the Tawk.to admin console. Configuration work focused on widget placement, business hours, agent account provisioning, canned message scripts, and routing rules to align chat interactions with customer support and sales handoff processes. Operational scope is the public website and the implementation impacts customer support, sales lead capture, and client onboarding workflows, with governance implemented through assigned admin users and standardized chat scripts in the Tawk.to console.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Definity First Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Definity First deployed Microsoft 365 as its primary Collaboration platform. The deployment established a cloud-hosted Microsoft 365 tenant to serve the company’s professional services operations in the United States and support roughly 200 employees.
The implementation focused on core Microsoft 365 capabilities, including Exchange Online email for corporate mail, SharePoint Online and OneDrive for Business for document management and team content, and Microsoft Teams alongside Office desktop and web applications for synchronous and asynchronous collaboration. Office 365 Mail is surfaced on the corporate website for external contact and inbound messaging, indicating a public-facing email integration with the Microsoft 365 mail service.
Administration is centralized within the Microsoft 365 tenant, with role-based provisioning, mailbox and license assignment, and tenant-level content governance including retention and sharing controls. Operational scope covered professional service delivery, sales and administrative functions across the organization, with governance routines for user lifecycle and policy enforcement managed through the Microsoft 365 administration model.
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Definity First Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Definity First implemented HubSpot CMS for its public website as its Web Content Management platform. The deployment uses HubSpot CMS Hub as a cloud SaaS content platform to host and deliver the corporate site and marketing landing pages.
HubSpot CMS was configured to provide content authoring and template driven page management, responsive page rendering, blogging and landing page capabilities, and form based lead capture consistent with Web Content Management functionality. The implementation leveraged built in SEO tooling, content staging and publishing workflows, and CDN based content delivery to support page performance and editorial control. HubSpot CMS is the central application for site content and campaign landing pages.
Operational ownership sits with marketing and demand generation, who use HubSpot CMS to produce and publish customer facing content and manage campaign landing pages. Governance was established through role based editor permissions and approval workflows to separate draft and production publishing, aligning site operations with the professional services firm content governance needs. The configuration focuses on website content management and marketing enablement rather than broader enterprise ERP or HR processes.
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Definity First CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Definity First ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Definity First TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Definity First IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Definity First
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Chief Marketing Officer | CXO | Marketing | |
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VP Consulting Services | VP | Operations | |
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Regional Sales Manager | Manager | Sales | |
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Apps Being Evaluated by Definity First Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Definity First IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Definity First digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Definity First Technographics
Definity First is a Professional Services organization based in United States,
with around 200 employees and annual revenues of $28.0 million.
Definity First operates a diverse technology stack with applications such as
Tawk.to, Microsoft 365 and HubSpot CMS,
covering areas like Chatbots and Conversational AI, Collaboration and Web Content Management.
Definity First has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tawk.to, Microsoft and HubSpot.
Definity First recently adopted applications including
HubSpot CMS in 2021, Hubspot Marketing Automation in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Definity First’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Definity First’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Definity First technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.