Prague, 10800,
Czech Republic
Dek Technographics
Dek Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dek and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3772 Dek employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dek has purchased the following applications: Quriobot for Chatbots and Conversational AI in 2022, Microsoft Clarity for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dek is running and its propensity to invest more and deepen its relationship with Quriobot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dek revenues, which have grown to $1.31 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dek intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dek Tech Stack and Enterprise Applications
Dek AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quriobot | Legacy | Quriobot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Dek implemented Quriobot on its corporate website. Quriobot, a Chatbots and Conversational AI application, was embedded as an on-site conversational widget to provide automated customer engagement and initial visitor qualification. The deployment was observable in Dek's public web properties in the Czech Republic, positioning the chatbot as the primary web interaction layer for incoming customer and prospect traffic.
Configuration focused on conversational flows, scripted FAQ handling, conditional qualification forms for lead capture, and handoff triggers to human agents, reflecting common Chatbots and Conversational AI functional modules. The implementation scope covers customer service and marketing touchpoints on Dek's website, with dialog content and scenario tuning managed through the Quriobot console. Governance responsibilities were aligned to Dek's digital or marketing team for ongoing content updates and conversational optimization.
|
Dek CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
Dek implemented Microsoft Clarity in 2021 to instrument user behavior on its corporate website as part of its Marketing Analytics capabilities. The deployment centered on embedding the Microsoft Clarity tracking script across public site pages to capture behavioral signals for marketing and digital experience analysis.
The implementation focused on core Microsoft Clarity modules, including session recordings, click and scroll heatmaps, and event based filtering to isolate key user journeys. Configuration work included tagging priority pages and form interactions, tuning capture sampling to balance session fidelity and page performance, and enabling aggregated engagement metrics for analysis.
Operational responsibility was assigned to Dek marketing and digital experience teams who used Microsoft Clarity within their Marketing Analytics and UX review workflows. The tool was instrumented through website code and standard analytics workflows, with governance controls applied for data anonymization and retention to align with applicable privacy requirements.
|
IT Decision Makers and Key Stakeholders at Dek
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dek Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||