Dell India
Crystal Downs, Survey No. 7/1, 7/2, 7/3, Embassy Golf Links Business Park, Off-Intermediate Ring Road,
Bengaluru, 560071,
India
Bengaluru, 560071,
India
n/a
Manufacturing
Dell India Technographics
Dell India Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dell India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Dell India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dell India has purchased the following applications: PayPal Braintree for Payment Processing in 2016, Competera Pricing Platform for Retail Management in 2020, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dell India is running and its propensity to invest more and deepen its relationship with PayPal , Visa , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dell India revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dell India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dell India Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2016 | 2016 |
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Payment Processing | ERP Financial Management |
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2015 | 2015 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Competera | Legacy | Competera Pricing Platform | Retail Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Dell India implemented Competera Pricing Platform for Retail Management to centralize and operationalize pricing decisions across its consumer channels in India. The Competera Pricing Platform was positioned to support price optimization workflows and catalog price orchestration for Dell India, aligning pricing strategy with sales and ecommerce merchandising objectives.
The Competera Pricing Platform implementation emphasized category-aligned capabilities including dynamic price optimization, competitive price monitoring, and rule-based price automation, with configuration focused on pricing rules, campaign pricing, and catalog segmentation. Competera Pricing Platform was configured to ingest catalog and pricing feeds and to operationalize pricing recommendations through internal pricing governance and decision workflows.
Separately, in September 2020 Dell India migrated its consumer affiliate program to CJ to consolidate global affiliate operations and pursue full funnel marketing in India. That CJ migration explicitly supported Dell India marketing and ecommerce channel activity in the India region, and per CJ's case study delivered up to 2.8x revenue and 4.8x clicks by Q3 2021.
Governance for the Competera deployment centered on centralized pricing oversight and staged rollout across product categories, with pricing policy enforcement and cross functional workflow integration between merchandising and commercial teams. The implementation narrative highlights how Competera Pricing Platform and concurrent channel initiatives such as the CJ affiliate migration were used in tandem to align pricing and customer acquisition efforts within Dell India's Retail Management environment.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Audio Video and Web Conferencing | Collaboration |
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2016 | 2016 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Content Management | Content Management |
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2016 | 2016 |
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Content Management | Content Management |
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2024 | 2024 |
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Content Management | Content Management |
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2022 | 2022 |
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Digital Asset Management | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2009 | 2009 |
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Personalization and Product Recommendations | eCommerce |
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2013 | 2013 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Product Review Management | eCommerce |
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2024 | 2024 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Project Portfolio Management | PPM |
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2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2017 | 2017 |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2016 | 2016 |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management, Open-Source Database | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Dell India
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dell India Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Dell India Technographics
Dell India is a Manufacturing organization based in India,
with around 10000 employees and annual revenues of $1.50 billion.
Dell India operates a diverse technology stack with applications such as
PayPal Braintree, Competera Pricing Platform and LivePerson Conversational Cloud,
covering areas like Payment Processing, Retail Management and Chatbots and Conversational AI.
Dell India has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Competera and LivePerson.
Dell India recently adopted applications including
Chartbeat in 2025, OneTrust Cookie Consent in 2025 and OneTrust CookiePro in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dell India’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dell India’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dell India technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.