Solihull, B91 3QG,
United Kingdom
Demand Logic Technographics
Demand Logic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Demand Logic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4 Demand Logic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Demand Logic has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Capsule CRM for CRM in 2018, Cloudflare CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Demand Logic is running and its propensity to invest more and deepen its relationship with Google , Capsule , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Demand Logic revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Demand Logic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Demand Logic Tech Stack and Enterprise Applications
Demand Logic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Demand Logic deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Google Workspace provides Gmail, Google Drive, Google Docs, Calendar, and Google Meet to support email, document creation and storage, collaborative editing, and scheduling. The use of Google Workspace is referenced directly on Demand Logic's website.
As a four person professional services firm based in the United Kingdom, Demand Logic's implementation aligns with a small-team cloud first architecture, using domain level administration and shared drives to manage client deliverables. Operational scope covers core business functions including internal communications, client facing document collaboration, and appointment coordination. Governance is conducted through the Google Workspace admin console to provision accounts, manage access, and enforce simple access controls for the company.
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Demand Logic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Capsule | Legacy | Capsule CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018, Demand Logic implemented Capsule CRM as its CRM platform. Capsule CRM is instrumented on Demand Logic's public website to capture inquiries and maintain client records for the United Kingdom based professional services firm, and the deployment reflects a lightweight cloud-hosted CRM footprint appropriate for a four-person organization.
Functional usage centers on contact management, opportunity and pipeline tracking, activity logging and centralized client records, with the Capsule CRM application supporting client engagement and sales operations. The system consolidates external leads from the website into a single application, and governance is managed centrally, typically by a designated account administrator who controls configuration, user access and basic data hygiene consistent with small firm operations.
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Demand Logic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
In 2020, Demand Logic implemented Cloudflare CDN on its public website, using Cloudflare CDN as their Content Delivery Network for web asset delivery. The deployment is limited to the company web presence and aligns with the small company operational footprint of a four person professional services firm in the United Kingdom.
The implementation leverages standard Content Delivery Network capabilities, including edge caching of static assets, global content distribution, TLS termination and HTTP protocol optimization, and reverse proxying typical of the Cloudflare CDN service. Operational scope is centered on website operations and customer facing content delivery, with configuration and governance handled within the web operations workflow rather than across broader back office systems.
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IT Decision Makers and Key Stakeholders at Demand Logic
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Apps Being Evaluated by Demand Logic Executives
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