Denby Pottery
Denby Pottery Technographics
Denby Pottery Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Denby Pottery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 670 Denby Pottery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Denby Pottery has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2007, Oracle MICROS Retail Xstore Point-of-Service for Point Of Sale in 2017, Oracle Commerce Cloud for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Denby Pottery is running and its propensity to invest more and deepen its relationship with Oracle , Contentsquare , Awin or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Denby Pottery revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Denby Pottery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Denby Pottery Tech Stack and Enterprise Applications
Denby Pottery ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2007 | 2008 |
Denby Pottery implemented Oracle E-Business Suite for ERP Financial in 2007 to support its warehouse operations. The UK-based retailer operates a 4,000 square meter warehouse holding approximately 6,000 stock keeping units and uses Oracle E-Business Suite to manage inventory and fulfillment workflows.
The implementation incorporates Oracle's warehouse management functionality after Oracle announced a WMS addition, a move Denby cited as a significant reduction in risk. Denby upgraded to E-Business Suite 11i to gain fully configurable picking screens, and the deployment uses real time picking with handheld terminals to streamline data entry and order picking. The Oracle E-Business Suite WMS was characterized as adequate rather than feature rich, aligning with Denby’s decision to avoid higher cost third party packages that offered advanced capabilities the business did not require.
Operationally the Oracle E-Business Suite ERP Financial deployment impacts warehouse and order fulfillment functions, enabling configurable picking workflows and tighter transaction entry controls at the point of picking. Governance changes focused on tweaking the data entry process for pickers and choosing an integrated ERP Financial plus WMS approach to reduce implementation risk and control costs while meeting retail warehouse needs.
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Denby Pottery ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle MICROS Retail Xstore Point-of-Service | Point Of Sale | ERP Services and Operations | OLR | 2017 | 2018 |
In 2017 Denby Pottery implemented Oracle MICROS Retail Xstore Point-of-Service as its Point Of Sale solution. The Oracle MICROS Retail Xstore Point-of-Service deployment was part of a re-platforming to Oracle Cloud Commerce in 2017 and was rapidly followed by an implementation of Oracle Retail Customer Experience.
The Xstore implementation focused on store level transaction processing, integrated payment acceptance, and real-time inventory visibility consistent with Point Of Sale functional patterns. Configuration work addressed POS terminals, cashier workflows, and interfaces for customer profile capture to prepare for the Oracle Retail Customer Experience integration. Standard POS capabilities were aligned to ensure transaction data and product availability synchronized with the cloud commerce catalog.
Integrations were explicitly established between Oracle MICROS Retail Xstore Point-of-Service, Oracle Cloud Commerce, and Oracle Retail Customer Experience to unify in store sales with the broader commerce and customer data layers. Implementation partner OLR led the technical deployment and system integration work. Governance and process alignment centered on converging merchandising, store operations, and commerce teams to coordinate catalog, pricing, and customer data across the in store and cloud commerce stack.
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Point Of Sale | ERP Services and Operations |
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2016 | 2017 |
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Denby Pottery eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Commerce Cloud | eCommerce | eCommerce | n/a | 2017 | 2018 |
In 2017, Denby Pottery implemented Oracle Commerce Cloud to establish a unified eCommerce platform for its B2C and B2B channels. Denby Pottery selected Oracle Commerce Cloud as the primary application for online storefront, product catalog, and transaction management, positioning Oracle Commerce Cloud at the center of its digital commerce operations.
The implementation focused on core eCommerce functional modules typical of the category, including storefront content management, catalog and SKU management, merchandising and promotions configuration, checkout and payment orchestration, and customer account and order management. Oracle Commerce Cloud’s built in personalization and AI driven recommendation capabilities were used to enable targeted merchandising and customer journey orchestration, while APIs and headless commerce patterns supported front end flexibility and mobile commerce experiences.
Architecturally, Denby’s deployment leveraged Oracle Commerce Cloud’s modern cloud architecture and enterprise grade scalability as part of the Oracle CX Cloud Suite. The implementation aligned digital merchandising, eCommerce operations, and customer service workflows to a centralized governance model, supporting configuration driven updates and iterative release cycles. Where applicable within the Oracle CX Cloud Suite, the commerce implementation was positioned to connect with adjacent Oracle Marketing Cloud, Oracle Sales Cloud, and Oracle Service Cloud to coordinate marketing, sales and service touchpoints.
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Denby Pottery SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Warehouse Management | SCM |
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2017 | 2017 |
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Warehouse Management | SCM |
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2017 | 2017 |
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Denby Pottery CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2017 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Denby Pottery PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Denby Pottery IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Denby Pottery CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Denby Pottery
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Denby Pottery Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Denby Pottery IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Denby Pottery digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Denby Pottery Technographics
Denby Pottery is a Retail organization based in United Kingdom,
with around 670 employees and annual revenues of $180.0 million.
Denby Pottery operates a diverse technology stack with applications such as
Oracle E-Business Suite, Oracle MICROS Retail Xstore Point-of-Service and Oracle Commerce Cloud,
covering areas like ERP Financial, Point Of Sale and eCommerce.
Denby Pottery has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle.
Denby Pottery recently adopted applications including
Awin Affiliate Marketing in 2021, Amazon EC2 in 2020 and Hotjar in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Denby Pottery’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Denby Pottery’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Denby Pottery technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.