Denovo
6400 Lookout Road, Suite 101,
Boulder, 80301, CO,
United States
Boulder, 80301, CO,
United States
1 800-433-6686
Professional Services
Denovo Technographics
Denovo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Denovo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Denovo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Denovo has purchased the following applications: HubSpot CMS for Web Content Management in 2021, Zoominfo Platform for Account Based Marketing in 2024, ServiceNow ITSM for IT Service Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Denovo is running and its propensity to invest more and deepen its relationship with HubSpot , Zoominfo , Mouseflow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Denovo revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Denovo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Denovo Tech Stack and Enterprise Applications
Denovo Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Denovo implemented HubSpot CMS Hub as its primary HubSpot CMS solution for the corporate website. The deployment positions HubSpot CMS Hub as the central Web Content Management platform delivering template-driven page creation, blog and landing page capabilities, asset management, and SEO tooling to support marketing and digital experience functions.
The implementation configured HubSpot CMS Hub features such as themes and drag-and-drop templates, content staging and publishing workflows, and centralized content repositories to streamline editorial operations. Operational ownership centers on marketing and demand generation teams, with governance implemented through role-based publishing and approval workflows consistent with Web Content Management best practices.
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Denovo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2024 | 2024 |
In 2024, Denovo implemented Zoominfo Platform. Denovo is using Zoominfo Platform on their website to support Account Based Marketing for marketing and sales prospecting, with a primary focus on website-based contact identification and intent capture.
The implementation leverages Zoominfo Platform capabilities common to the Account Based Marketing category, including prospect discovery, firmographic and contact enrichment, website visitor identification, and audience segmentation to qualify accounts. Zoominfo Platform has been configured to enrich web form captures and to build targeted account lists and ideal customer profile matching that feed marketing orchestration and outbound account outreach.
Operationally the deployment is centered in the marketing and demand generation function, aligning sales and marketing prospecting workflows through centralized enriched profiles. Governance attention has been applied to data quality, consent and suppression controls as part of website instrumentation, and to segmentation taxonomies used for ABM campaigns. Denovo Zoominfo Platform Account Based Marketing supports marketing and sales business functions by providing enriched account and contact intelligence sourced through their website integration.
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Denovo ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ServiceNow | Legacy | ServiceNow ITSM | IT Service Management | ITSM | n/a | 2017 | 2017 |
In 2017 Denovo deployed ServiceNow ITSM, adopting the IT Service Management platform to centralize IT support and embed self-service capabilities on its public website. ServiceNow ITSM became the primary ticketing and service delivery layer supporting the company’s IT service operations.
Configuration work centered on core IT Service Management capabilities typical for the category, including incident management, change management, problem management, a configuration management database and a service catalog with a customer-facing self-service portal. The ServiceNow ITSM implementation emphasized web-based ticket submission and knowledge base publishing to align end-user request flows with case lifecycle management.
Operational coverage targeted Denovo’s United States workforce and internal IT and operations teams, consolidating service requests and standardizing service delivery through website integration. Integration scope focused on embedding ServiceNow ITSM workflows into the Denovo website for employee and client access, aligning front-end request intake with back-end ticket processing.
Governance established ITIL-aligned workflows, centralized incident routing and defined change control processes to standardize triage and resolution across departments. Rollout proceeded in phases to stabilize service desk operations and maintain continuity while centralizing service delivery under ServiceNow ITSM.
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Denovo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Denovo CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Denovo
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Director Marketing & Strategic Alliances | Director | Marketing | |
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Chief Executive Officer | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Apps Being Evaluated by Denovo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Denovo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Denovo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Denovo Technographics
Denovo is a Professional Services organization based in United States,
with around 350 employees and annual revenues of $55.0 million.
Denovo operates a diverse technology stack with applications such as
HubSpot CMS, Zoominfo Platform and ServiceNow ITSM,
covering areas like Web Content Management, Account Based Marketing and IT Service Management.
Denovo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Zoominfo and ServiceNow.
Denovo recently adopted applications including
Zoominfo Platform in 2024, HubSpot CMS in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Denovo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Denovo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Denovo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.