Madrid, 28521,
Spain
Deoleo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Deoleo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 642 Deoleo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Deoleo has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2020, Microsoft 365 for Collaboration in 2018, Stackline Atlas for Marketing Analytics in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Deoleo is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Microsoft , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Deoleo revenues, which have grown to $799.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Deoleo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stackline | Legacy | Stackline Atlas | Marketing Analytics | CRM | n/a | 2024 | 2024 |
In 2024, Deoleo implemented Stackline Atlas as a core element of its Marketing Analytics capability to drive SKU level retail media and shopper based optimization. The deployment integrated Stackline Atlas with Beacon and Shopper Analytics to align market intelligence and performance monitoring with execution across retailer channels.
Stackline Atlas provided market intelligence and category level signals while Beacon supplied campaign performance monitoring and alerting, and Shopper Analytics contributed shopper behavior and conversion insights. These combined capabilities were configured to optimize retail media investments, promotional tactics, assortment signals, and SKU level bidding and creative decisions.
Operational coverage targeted Amazon, Walmart, and Instacart, where SKU level retail media orchestration was executed to support marketing and ecommerce objectives. Data flows were structured to move Atlas market insights into Beacon performance telemetry and shopper signals for retailer specific execution.
Governance centralized decision making across marketing and ecommerce teams to drive consistent promotional cadence and media optimization, using Atlas market intelligence together with Beacon performance monitoring to inform retail media and promotional tactics. The implementation delivered stated outcomes, including 4.1x market share growth, a 350% Walmart volume lift, and lower cost per click on Instacart, supporting Deoleo's marketing and ecommerce objectives.
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Sales Analytics | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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