deSiam
24/5 H-Cape Biz Plus, Sukhapiban 2 Rd., Prawet,
Bangkok, 10250,
Thailand
Bangkok, 10250,
Thailand
66 2 115 9829
Consumer Packaged Goods
deSiam Technographics
deSiam Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by deSiam and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 deSiam employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that deSiam has purchased the following applications: Zoho Books for ERP Financial in 2020, Zoho SalesIQ for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems deSiam is running and its propensity to invest more and deepen its relationship with Zoho Corp. , Google , Shopify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing deSiam revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for deSiam intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
deSiam Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Books | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, deSiam deployed Zoho Books as its ERP Financial application to manage core accounting, billing, and finance operations for the 20-employee consumer packaged goods company. Zoho Books is used on deSiam's website to capture customer orders and issue invoices directly from the web storefront.
The implementation focuses on standard ERP Financial modules including general ledger, invoicing and accounts receivable, expense tracking, bank reconciliation, and tax invoicing, configured to support retail order-to-cash workflows. Zoho Books configuration emphasizes automated invoice generation from web orders, customer record management, and bookkeeping workflows typical for a small CPG operation.
Deployment is cloud-hosted SaaS with the Zoho Books application embedded in the public website, enabling web-facing order capture to feed accounting entries and invoices in near real time. Operational coverage spans finance and customer-facing order processing teams, with the application serving as the primary system for accounting and billing functions.
Governance was organized around centralized invoice and bookkeeping workflows, with finance owners responsible for chart of accounts, tax settings, and periodic reconciliation processes. This positions deSiam, Zoho Books, ERP Financial and the finance function in a direct relationship for transactional accounting and customer billing governance.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, deSiam deployed Zoho SalesIQ on its public website using Zoho Corp.'s cloud service. The implementation leverages the Chatbots and Conversational AI application to provide real time web engagement and automated visitor interaction for a small consumer packaged goods retailer in Thailand.
The deployment centers on an embedded website widget and standard SaaS configuration of Zoho SalesIQ, including chatbot workflows for automated responses, live chat handoff to agents, visitor tracking, and lead capture forms. Configuration work emphasized chat scripting, proactive chat triggers, canned responses, and basic visitor segmentation aligned to typical Chatbots and Conversational AI functional modules.
Operational coverage focuses on web based customer engagement, supporting sales inquiries and customer service workflows for deSiam, a 20 employee organization. The application routes online visitors into conversational sessions and records interaction context for follow up, instrumenting front line business functions such as customer support and online order assistance.
Governance for the rollout remained lightweight and centralized, with administrative configuration of bot logic, chat availability windows, and message templates managed by deSiam staff. Zoho SalesIQ was used as a site embedded conversational layer, providing a unified channel for web inquiries without disclosed integrations to other backend systems.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, deSiam implemented Google Workspace (Formerly Google G-Suite) as its corporate collaboration platform. The deployment establishes Google Workspace (Formerly Google G-Suite) in the Collaboration category to provide email on the desiam.com domain and core collaboration services for the 20 person consumer packaged goods company in Thailand.
The architecture is cloud native, provisioned as a Google managed SaaS tenancy and administered via the Google Admin console. Functional modules implemented include Gmail for domain email, Google Drive for file storage, Docs and Sheets for collaborative content creation, Calendar for scheduling, and Meet for virtual meetings, reflecting standard Collaboration capabilities. User provisioning and access groups are configured to align with marketing, sales, and operations workflows.
deSiam Google Workspace (Formerly Google G-Suite) Collaboration supports internal communication, document collaboration, and scheduling for marketing, sales, and operations. Integration with the company website is configured to route domain email and public contact form messages through Google Workspace mail routing to use corporate desiam.com addresses. Governance is managed centrally through admin role assignments and domain level access controls, with phased onboarding across staff to establish consistent collaboration processes.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
|
2021 | 2021 |
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Shipping Management | eCommerce |
|
2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
|
2020 | 2020 |
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Marketing Analytics | CRM |
|
2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Apps Development | PaaS |
|
2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at deSiam
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by deSiam Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from deSiam IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the deSiam digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD deSiam Technographics
deSiam is a Consumer Packaged Goods organization based in Thailand,
with around 20 employees and annual revenues of $2.0 million.
deSiam operates a diverse technology stack with applications such as
Zoho Books, Zoho SalesIQ and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
deSiam has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoho Corp. and Google.
deSiam recently adopted applications including
Shopify in 2021, AfterShip in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of deSiam’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates deSiam’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete deSiam technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.