Native Union
2/F East Town Bldg 41 Lockhart Rd Wan Chai,
Hong Kong, n/a,
Hong Kong
Hong Kong, n/a,
Hong Kong
852-25220880
Distribution
Native Union Technographics
Native Union Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Native Union and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Native Union employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Native Union has purchased the following applications: Reach Payments for Payment Processing in 2020, Zendesk Chat for Chatbots and Conversational AI in 2014, Slack Connect for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Native Union is running and its propensity to invest more and deepen its relationship with With Reach , Apple , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Native Union revenues, which have grown to $21.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Native Union intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Native Union Tech Stack and Enterprise Applications
Native Union ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| With Reach | Legacy | Reach Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Native Union implemented Reach Payments to handle online transaction processing on its ecommerce site. Reach Payments is deployed as the companys Payment Processing solution and is embedded in the website checkout flow to perform payment authorization, capture, and tokenization of card data to reduce exposure of sensitive information.
Configuration for Reach Payments centers on ecommerce payment workflows and checkout orchestration, with the application supporting hosted payment page and API-based integration models common to Payment Processing platforms. Operational scope focuses on the web storefront and order management functions, with integrations surfaced at the checkout, payment gateway interface, and transaction monitoring layers to support payment reconciliation and dispute handling. Native Union uses Reach Payments as its Payment Processing platform for web sales.
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Payment Processing | ERP |
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2022 | 2022 |
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Payment Processing | ERP |
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2022 | 2022 |
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Payment Processing | ERP |
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2021 | 2021 |
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Native Union AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014 Native Union deployed Zendesk Chat on its website, implementing a web-facing conversational layer using the Chatbots and Conversational AI category to manage real-time customer interactions. The implementation centers on the full Zendesk Chat widget and runtime, providing an always-on entry point for site visitors and online shoppers.
Zendesk Chat was configured to deliver live chat widget functionality, real-time messaging between customers and agents, proactive greeting messages, canned responses for common queries, and persistent chat transcripts for conversation history. The deployment leverages standard chat features such as agent routing and session handoff, and it captures conversation logs and basic usage metrics consistent with Chatbots and Conversational AI implementations.
Operational coverage is limited to the company website and it directly supports customer service and e-commerce support functions, including pre-sales inquiries and post-sales assistance. Governance focuses on agent workflow management and conversation monitoring, with procedures to retain chat transcripts and manage agent response templates for consistent customer handling.
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Native Union Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022 Native Union deployed Slack Connect as a core Collaboration application across its organization, and the company is using Slack on their website to surface external conversations into internal collaboration flows. The implementation positioned Slack Connect to handle both internal team collaboration and inbound external messaging from the public website, aligning real-time communication with product and customer engagement workflows.
Slack Connect was configured to leverage shared channels and external collaboration capabilities typical of Collaboration platforms, including structured channel taxonomy, file sharing, threaded conversations, and external guest access controls. Configuration work emphasized channel organization and notification routing to ensure website-originated messages joined relevant internal streams, and the deployment used standard Collaboration functionality to centralize cross-functional dialogue.
Operational coverage focuses on connecting external stakeholders from the website into delineated Slack Connect channels for partner and customer engagement, while internal teams use the same application for cross-team coordination. Governance and process changes included formalizing channel provisioning rules, external access policies, and administrative oversight to control external invitations and maintain secure collaboration, with Slack Connect serving as the instrument for those policies.
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Collaboration | Collaboration |
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2019 | 2019 |
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Native Union eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2016 | 2016 |
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Native Union CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2015 | 2015 |
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Native Union PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2019 | 2019 |
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Native Union IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Native Union
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Native Union Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Native Union IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Native Union digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Native Union Technographics
Native Union is a Distribution organization based in Hong Kong,
with around 200 employees and annual revenues of $21.0 million.
Native Union operates a diverse technology stack with applications such as
Reach Payments, Zendesk Chat and Slack Connect,
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
Native Union has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as With Reach, Zendesk and Salesforce.
Native Union recently adopted applications including
Apple Pay in 2022, Google Pay in 2022 and Slack Connect in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Native Union’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Native Union’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Native Union technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.