Designer Appliances
208 Bellevue Ave,
Montclair, 7042, NJ,
United States
Montclair, 7042, NJ,
United States
1 866-854-7830
Retail
Designer Appliances Technographics
Designer Appliances Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Designer Appliances and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16 Designer Appliances employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Designer Appliances has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2022, GumGum for Artificial Intelligence Marketing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Designer Appliances is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , GumGum , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Designer Appliances revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Designer Appliances intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Designer Appliances Tech Stack and Enterprise Applications
Designer Appliances ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Designer Appliances deployed FreeWheel Demandsuite on its public website as an Agency Management solution to centralize advertising demand and on-site tag orchestration. FreeWheel Demandsuite was instrumented via site ad tag deployment and ad decisioning to provide a single control point for campaign provisioning and demand orchestration across web inventory.
Configuration work focused on ad inventory mapping, campaign targeting rules, and delivery reporting consistent with Agency Management functional workflows, with the application name FreeWheel Demandsuite used for campaign setup and reporting. Operational ownership landed with the retailer's marketing and ecommerce functions, and the rollout targeted live site pages with a compact governance model for approvals, tag updates, and reporting cadence appropriate to a 16 person organization.
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Designer Appliances AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Designer Appliances implemented GumGum on its public website. The deployment uses GumGum as an Artificial Intelligence Marketing application to support on-site contextual advertising, audience targeting, and creative optimization for the 16-person retail firm. GumGum is positioned to drive marketing and e-commerce workflows by supplying algorithmic content selection and programmatic creative delivery tied to product merchandising and promotional campaigns.
The implementation is client side on web pages, leveraging tag-based delivery and runtime inference to minimize backend changes for a small IT footprint. Operational ownership is vested in marketing and e-commerce, with governance centered on tag management, consent and privacy controls, and campaign configuration for creative rotation and measurement. Reporting and model-driven content selection feed campaign decisions and merchandising adjustments across the site.
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Chatbots and Conversational AI | AI-Powered Application |
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2012 | 2012 |
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Designer Appliances Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Designer Appliances implemented Google Workspace (Formerly Google G-Suite) as its cloud Collaboration platform. The deployment delivers hosted email, shared calendars, cloud storage, and real-time document collaboration under the company domain, and the Google Workspace implementation is also used in customer-facing elements on the Designer Appliances website. The Application Google Workspace (Formerly Google G-Suite) provides the Collaboration capabilities that support core communications and document workflows for the small 16-person organization.
Configuration and governance are centered on the Google Workspace Admin Console, with user provisioning, domain management, and role-based access controls aligning to standard Collaboration operational practices. The SaaS-native architecture uses Google-managed identity and security controls and enables functional modules such as Gmail, Calendar, Drive, and Docs to be used across internal teams and in website-integrated contact and content workflows. Designer Appliances Google Workspace (Formerly Google G-Suite) thereby links internal collaboration, scheduling, and document sharing to customer-facing web interactions without on-premises infrastructure.
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Designer Appliances eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2014 | 2014 |
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eCommerce | eCommerce |
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2011 | 2011 |
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Product Review Management | eCommerce |
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2015 | 2015 |
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Designer Appliances CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Designer Appliances IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Designer Appliances
| First Name | Last Name | Title | Function | Department | Phone | |
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President, Opertaions | CXO | Finance | |
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Vice President-Sales & Business DevelopementVice | VP | Sales | |
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Vice President, Co Founder | CXO | Operations | |
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Apps Being Evaluated by Designer Appliances Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Designer Appliances IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Designer Appliances digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Designer Appliances Technographics
Designer Appliances is a Retail organization based in United States,
with around 16 employees and annual revenues of $2.0 million.
Designer Appliances operates a diverse technology stack with applications such as
FreeWheel Demandsuite, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like Agency Management, Artificial Intelligence Marketing and Collaboration.
Designer Appliances has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, GumGum and Google.
Designer Appliances recently adopted applications including
FreeWheel Demandsuite in 2022, Mixpanel in 2021 and Awin Affiliate Marketing in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Designer Appliances’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Designer Appliances’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Designer Appliances technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.