Deutsche Bahn Technographics
Deutsche Bahn Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Deutsche Bahn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 338000 Deutsche Bahn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Deutsche Bahn has purchased the following applications: milch & zucker JobStairs for Recruiting in 2015, Visa Authorize.Net for Payment Processing in 2022, Tucatap for Customer Experience in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Deutsche Bahn is running and its propensity to invest more and deepen its relationship with milch & zucker , Visa , Tucatap or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Deutsche Bahn revenues, which have grown to $56.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Deutsche Bahn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Deutsche Bahn Tech Stack and Enterprise Applications
Deutsche Bahn HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| milch & zucker | Legacy | milch & zucker JobStairs | Recruiting | HCM | n/a | 2015 | 2015 |
In 2015, Deutsche Bahn began using milch & zucker JobStairs to distribute vacancies and channel candidates to its HR and career pages. The presence of Deutsche Bahn on the milch & zucker JobStairs platform is documented in a JobStairs press release from 2015, which lists the company in its live partner roster. This deployment supports large scale recruiting activities across Germany and places milch & zucker JobStairs within Deutsche Bahn's Recruiting technology footprint.
Operationally the milch & zucker JobStairs implementation functions as a centralized vacancy distribution and candidate sourcing layer that funnels applicants into Deutsche Bahn's HR and career site workflows. Functional capabilities evident in the implementation include vacancy publishing and candidate channeling to corporate career pages, aligning with standard Recruiting platform capabilities for sourcing and applicant intake. Governance appears focused on HR coordination of posting workflows and campaign management to support nationwide hiring, with the integration surface explicitly oriented to Deutsche Bahn's HR and career pages rather than to any named external applicant tracking systems.
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Deutsche Bahn ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP | n/a | 2022 | 2022 |
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Deutsche Bahn CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tucatap | Legacy | Tucatap | Customer Experience | CRM | n/a | 2023 | 2023 |
In 2023, Deutsche Bahn deployed Tucatap to support passenger-facing feedback campaigns operated by DB Regio AG Regio Südost, focusing on CRM and customer communications in the Germany region. The deployment centers on the Customer Experience category, with Tucatap used to capture rider sentiment and improve digital passenger communication workflows at a regional operator level.
Configuration emphasized passenger-facing feedback campaigns and interactive feedback stories inferred from vendor materials, implementing capabilities typical of Customer Experience platforms such as campaign orchestration, multi-step feedback collection, and templated passenger communications. Tucatap was configured to manage campaign logic and feedback artifacts for regional service lines, aligning with CRM and customer experience team workflows rather than enterprise-wide operational systems.
Operational ownership remained with DB Regio AG Regio Südost customer experience teams, with rollout scoped to Germany region CRM/customer experience functions and regional campaign governance. According to the vendor testimonial, the Tucatap deployment reportedly improved digital passenger communication and engagement, with those benefits described at the regional campaign level.
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Deutsche Bahn Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2016 | 2016 |
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Deutsche Bahn TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Critical Event Management | TRM |
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2016 | 2016 |
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Deutsche Bahn PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2015 | 2015 |
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Apps Development | PaaS |
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2021 | 2021 |
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Deutsche Bahn IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Servers, Storage and Networking | IaaS |
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2006 | 2006 |
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IT Decision Makers and Key Stakeholders at Deutsche Bahn
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Deutsche Bahn Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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