AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung Tech Stack and Enterprise Applications

Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Experience Manager Digital Asset Management Content Management n/a 2018 2018
In 2018, Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung deployed Adobe Experience Manager as its Digital Asset Management solution on its public website. The implementation centralized web-facing rich media and published assets to support corporate content delivery and site authoring workflows. Adobe Experience Manager was configured to provide standard Digital Asset Management capabilities including centralized asset ingestion, metadata taxonomy and tagging, automated rendition generation, version control, and approval workflows. The deployment leveraged AEM authoring interfaces and asset APIs to manage binary storage, derivative creation, and searchable metadata for web channels. Operational ownership concentrated in marketing and web operations teams, who used Adobe Experience Manager to provision assets for site pages and campaign content, while editors consumed assets directly from the repository during authoring. Integrations were focused on the public website and editorial pipelines, using AEM content delivery functionality and standard HTTP APIs to serve media to web channels. Governance was established through role based access controls, asset lifecycle policies, and editorial approval workflows to enforce metadata consistency and reuse across the site. Training and process alignment emphasized metadata tagging and rights attribution, aligning publishing workflows between marketing and web operations.
Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Commanders Act Legacy Commanders Act CDP Customer Data Platform CRM n/a 2019 2019
In 2019, Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung deployed Commanders Act CDP as a Customer Data Platform on their website to capture and unify web behavioral signals into persistent customer records. The implementation is explicitly web-focused, instrumenting site events and user interactions to feed a unified profile store within Commanders Act CDP, enabling audience definition and event-level segmentation for digital activation. Configuration emphasized core Customer Data Platform capabilities, including tag-based data capture, identity stitching to consolidate cross-session identifiers, a centralized profile repository, real-time segmentation, and tooling for audience export and activation. Commanders Act CDP was configured to support profile enrichment from site events and to surface segments for marketing and analytics workflows. Operational ownership rested with marketing and digital analytics functions, with governance practices introduced around data schemas, segmentation rules, and tag management to maintain data quality and consent alignment. The rollout was concentrated on the corporate website as the primary data source and operational scope for ongoing profile management and audience orchestration using Commanders Act CDP.
Tag Management CRM 2021 2021
Tag Management CRM 2019 2019

IT Decision Makers and Key Stakeholders at Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung IT executives and key decision makers. This section highlights Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung's latest recorded technology evaluations, including Ivalua Procurement for Procurement on 2026-08-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
2026-08-17 Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung Evaluated Ivalua Ivalua Procurement Procurement Procurement
FAQ - APPS RUN THE WORLD Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung Technographics
Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung is a Professional Services organization based in Germany, with around 150 employees and annual revenues of $20.0 million.
Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung operates a diverse technology stack with applications such as Adobe Experience Manager and Commanders Act CDP, covering areas like Digital Asset Management and Customer Data Platform.
Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Adobe Systems and Commanders Act.
Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung recently adopted applications including Google Tag Manager in 2021, Commanders Act CDP in 2019 and TagCommander in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.