AI Buyer Insights:

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● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Michelin, an e2open customer evaluated Oracle Transportation Management

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● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

DIA Brasil
Location
Avenida Ibirapuera, 2332 - Indianopolis,
Sao Paulo, 04028-002,
Brazil
Website
https://www.dia.com.br/
Phone
55 11 95311-8685
Artw industry
Retail
Employee
Revenue

DIA Brasil Technographics

DIA Brasil Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by DIA Brasil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 DIA Brasil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that DIA Brasil has purchased the following applications: RELEX Automatic Replenishment and Allocation for Allocation and Replenishment in 2025, Amazon EC2 for Application Hosting and Computing Services in 2017, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems DIA Brasil is running and its propensity to invest more and deepen its relationship with RELEX Solutions , Amazon Web Services (AWS) , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing DIA Brasil revenues, which have grown to $1.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DIA Brasil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

DIA Brasil Data, Technology Stack, and Enterprise Applications
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
RELEX Solutions Legacy RELEX Automatic Replenishment and Allocation Allocation and Replenishment SCM Wysupp 2025 2025
In 2025 DIA Brasil implemented RELEX Automatic Replenishment and Allocation in the Allocation and Replenishment category to standardize and automate supply chain planning across its network. The deployment targets the retailer's 244 stores and one distribution center, with an emphasis on AI-driven demand forecasting and automated replenishment to support store replenishment decisioning and allocation workflows. The implementation configures RELEX Automatic Replenishment and Allocation around core modules for demand forecasting, automated replenishment order generation, store level allocation rules, and fresh product shelf life logic. Configuration emphasizes shelf-life aware forecasting and replenishment for fresh assortments, applying RELEX AI-driven forecasting to reduce spoilage and align inventory to store demand patterns. Wysupp is leading the implementation engagement, translating solution capabilities into operational workflows and rollout plans for store replenishment teams and distribution center planners. The program centralizes planning decisioning and automates routine replenishment tasks, shifting day to day inventory control toward system driven allocation and exception management handled by store and supply chain planners. Governance changes include standardized allocation rules, automated order generation controls, and defined escalation paths for replenishment exceptions, aligned with CIO sponsorship. Expected outcomes cited by stakeholders include improved product availability, reduced waste, increased operational efficiency, and more competitive pricing for customers, driven by the RELEX Automatic Replenishment and Allocation deployment.
Demand Forecasting and Planning SCM 2025 2025
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2017 2017
Cloud Storage IaaS 2019 2019
Content Delivery Network IaaS 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2018 2018
Tag Management CRM 2017 2017
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2019 2019
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2021 2021
Governance, Risk and Compliance TRM 2021 2021
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Time and Attendance HCM 2019 2019
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2017 2017
IT Decision Makers and Key Stakeholders at DIA Brasil
First Name Last Name Title Function Department Email Phone
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Show All Contacts
Apps Being Evaluated by DIA Brasil Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD DIA Brasil Technographics

DIA Brasil is a Retail organization based in Brazil, with around 7000 employees and annual revenues of $1.30 billion.

DIA Brasil operates a diverse technology stack with applications such as RELEX Automatic Replenishment and Allocation, Amazon EC2 and Hotjar, covering areas like Allocation and Replenishment, Application Hosting and Computing Services and Customer Experience.

DIA Brasil has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as RELEX Solutions, Amazon Web Services (AWS) and Contentsquare.

DIA Brasil recently adopted applications including RELEX Automatic Replenishment and Allocation in 2025, RELEX Demand Planning in 2025 and Amazon CloudFront in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of DIA Brasil’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates DIA Brasil’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete DIA Brasil technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.