Boston, 2109, MA,
United States
Digitas Technographics
Digitas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Digitas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5500 Digitas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Digitas has purchased the following applications: PulsePoint Analytics for Analytics and BI in 2023, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, DocuSign eSignature for Digital Signing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Digitas is running and its propensity to invest more and deepen its relationship with Internet Brands , IBM , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Digitas revenues, which have grown to $252.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Digitas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Digitas Tech Stack and Enterprise Applications
Digitas Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Internet Brands | Legacy | PulsePoint Analytics | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Digitas implemented PulsePoint Analytics within its Digitas Health practice to establish clinician-level measurement for search marketing programs. PulsePoint Analytics, an Analytics and BI solution, was deployed to provide HCP engagement measurement and improved attribution for United States campaigns.
The implementation centered on PulsePoint’s HCP365 measurement module, which was configured to capture NPI level HCP engagement signals and link those signals to paid search touchpoints. Functional workflows emphasized measurement, attribution, and campaign optimization, with analytic instrumentation feeding marketing analytics and search performance reporting.
Operational scope focused on Digitas Health search campaigns in the United States, and the system supported marketing and analytics teams responsible for campaign optimization and site traffic analysis. The rollout produced more granular attribution and increased site traffic as reported by the vendor, and it required adapting attribution workflows and reporting governance to incorporate NPI level measurement.
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Data Warehouse | Analytics and BI |
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2015 | 2015 |
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Digitas Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Digitas Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2022 | 2022 |
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Digitas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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Digitas ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Digitas PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Digitas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Data Warehouse Appliance | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Digitas
Apps Being Evaluated by Digitas Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||