List of PulsePoint Analytics Customers
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United States
Since 2010, our global team of researchers has been studying PulsePoint Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PulsePoint Analytics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PulsePoint Analytics for Analytics and BI include: Cmi Media Group, a United States based Media organisation with 1100 employees and revenues of $268.0 million, Digitas, a United States based Professional Services organisation with 5500 employees and revenues of $252.0 million, Underscore Marketing, a United States based Professional Services organisation with 25 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using PulsePoint Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PulsePoint Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Cmi Media Group | Media | 1100 | $268M | United States | Internet Brands | PulsePoint Analytics | Analytics and BI | 2024 | n/a | In 2024, CMI Media Group deployed PulsePoint Analytics to support a U.S.-focused campaign for a type 2 diabetes brand. PulsePoint Analytics, categorized in Analytics and BI, was used to provide audience-level measurement and targeting for healthcare professional audiences. The implementation centered on PulsePoint’s Endemic Research SmartList as the analytics module, which was used to identify high-intent HCPs and create retargeting cohorts. Configuration emphasized audience segmentation and campaign-level retargeting workflows, leveraging SmartList endemic research signals to shape media placements and bid targeting. Operational scope was a United States campaign focused on a single therapeutic brand, with direct impact on marketing and media buying teams responsible for HCP engagement. Integrations reported in the case study are limited to the audience and analytics capabilities provided by PulsePoint Analytics, with retargeting execution aligned to existing programmatic workflows. Outcomes reported include a 5 percent increase in click through rate and an 8 percent reduction in cost per click during the campaign, attributed to use of PulsePoint’s Endemic Research SmartList analytics module. The case study frames PulsePoint Analytics and the SmartList capability as the implemented Analytics and BI component used to improve HCP targeting and campaign efficiency. | |
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Digitas | Professional Services | 5500 | $252M | United States | Internet Brands | PulsePoint Analytics | Analytics and BI | 2023 | n/a | In 2023, Digitas implemented PulsePoint Analytics within its Digitas Health practice to establish clinician-level measurement for search marketing programs. PulsePoint Analytics, an Analytics and BI solution, was deployed to provide HCP engagement measurement and improved attribution for United States campaigns. The implementation centered on PulsePoint’s HCP365 measurement module, which was configured to capture NPI level HCP engagement signals and link those signals to paid search touchpoints. Functional workflows emphasized measurement, attribution, and campaign optimization, with analytic instrumentation feeding marketing analytics and search performance reporting. Operational scope focused on Digitas Health search campaigns in the United States, and the system supported marketing and analytics teams responsible for campaign optimization and site traffic analysis. The rollout produced more granular attribution and increased site traffic as reported by the vendor, and it required adapting attribution workflows and reporting governance to incorporate NPI level measurement. | |
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Underscore Marketing | Professional Services | 25 | $3M | United States | Internet Brands | PulsePoint Analytics | Analytics and BI | 2023 | n/a | In 2023, Underscore Marketing implemented PulsePoint Analytics as its Analytics and BI solution to support programmatic multichannel campaigns for a pharmaceutical client. The deployment centered on real time data ingestion and programmatic campaign measurement to enable iterative optimization during live buys in the United States. PulsePoint Analytics was configured to surface audience segmentation, real time campaign telemetry, and performance reporting, aligning analytics views with programmatic delivery workflows. Functional capabilities in use included programmatic platform analytics, real time data feeds for bid and targeting adjustments, and campaign-level attribution and reporting dashboards used by media planners and campaign managers. Operational coverage focused on a US pharma campaign where programmatic buying was coupled with PulsePoint’s analytics to orchestrate multichannel delivery and measurement. Integrations were limited to the programmatic execution and real time data pipelines required to feed analytics and support automated optimization across display and connected channels, with reporting consumed by marketing and demand generation functions. Governance combined analytics driven decision gates and campaign optimization routines, enabling media teams to act on PulsePoint Analytics outputs within standard campaign cadence. The vendor case study reports a 70% increase in Rx volume for the campaign in the United States, an outcome attributed to the combined programmatic and real time analytics approach. |
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