Burgwedel, 30938,
Germany
Dirk Rossmann Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Dirk Rossmann and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 62100 Dirk Rossmann employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dirk Rossmann has purchased the following applications: RELEX Automatic Replenishment and Allocation for Allocation and Replenishment in 2015, Drotax CombiTracker for Configure Price Quote (CPQ) in 2020, In-House CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dirk Rossmann is running and its propensity to invest more and deepen its relationship with RELEX Solutions , Drotax Group , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dirk Rossmann revenues, which have grown to $15.56 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dirk Rossmann intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RELEX Solutions | Legacy | RELEX Automatic Replenishment and Allocation | Allocation and Replenishment | SCM | n/a | 2015 | 2015 |
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Supply Chain Management | SCM |
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2015 | 2016 |
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Supply Chain Management | SCM |
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2015 | 2015 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drotax Group | Legacy | Drotax CombiTracker | Configure Price Quote (CPQ) | SPM | n/a | 2020 | 2020 |
In 2020, Dirk Rossmann implemented Drotax CombiTracker, a Configure Price Quote (CPQ) application from Drotax Group. The deployment targeted the Business Controlling & Market Insights function at the company headquarters in Burgwedel near Hanover, positioning the system as a centralized pricing and quote authoring capability for stakeholders in marketing, purchasing, category management and sales.
Drotax CombiTracker was configured to provide product configuration, a pricing engine, quote generation and approval workflow capabilities, along with price monitoring aligned to market inputs. Configuration emphasized pricing placement, promotion scenario modeling and support for category pricing scenarios to enable the unit’s quantitative analyses and market tests.
Operational integration established formal interfaces with the Customer Insights & Analytics team and consumed routine market research inputs from sources cited by staff, including Nielsen, GfK SimIT and Drotax Price Monitor, to keep competitor and price data synchronized with quoting and category analysis workflows. The implementation also created collaboration channels with external agencies and service providers who provide market data and execution support.
Governance and rollout were led from the nine person Business Controlling & Market Insights unit, with a designated project manager acting as the central contact point for marketing and purchasing and managing training and onboarding. The program embedded CPQ workflows into existing reporting and advisory practices, centralizing quantitative pricing inputs for marketing, sales and category management decision making.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House CRM | CRM | CRM | n/a | 2022 | 2022 |
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Customer Analytics | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2021 | 2021 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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Payment Processing | ERP Financial Management |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Point Of Sale | ERP Services and Operations |
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2024 | 2024 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Workforce Management | HCM |
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2018 | 2018 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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