Diversey Singapore
ICON IBP Tower B, 3A International Business Park Road, #06 18,
Singapore, 609935,
Singapore
Singapore, 609935,
Singapore
65 6643 5411
Professional Services
Diversey Singapore Technographics
Diversey Singapore Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Diversey Singapore and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Diversey Singapore employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Diversey Singapore has purchased the following applications: Oracle PeopleSoft HCM for Core HR in 2012, Hubspot Marketing Automation for Marketing Automation in 2020, OneTrust Cookie Consent for Governance, Risk and Compliance in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Diversey Singapore is running and its propensity to invest more and deepen its relationship with Oracle , Workday , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Diversey Singapore revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Diversey Singapore intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Diversey Singapore Tech Stack and Enterprise Applications
Diversey Singapore HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft HCM | Core HR | HCM | n/a | 2012 | 2018 |
In 2012, Diversey Singapore implemented Oracle PeopleSoft HCM as its Core HR system. The deployment covered the HR organization in Singapore and addressed payroll administration for more than 100 employees, business partnering, recruitment, staff training and development, expatriate management, personnel file management, and HRIS system administration.
Configuration work focused on Core HR functional capabilities, with Oracle PeopleSoft HCM configured for payroll processing, HRIS administration, personnel records governance, recruitment workflows, and learning and development program support. The implementation included configuration and rollout of a new job grading system and a benefits system, reflecting targeted changes to compensation and benefits administration within the PeopleSoft configuration.
Operational ownership centered on the HR department, where HRIS system administration and payroll administration functions were formalized as part of the rollout. Key achievements recorded in the engagement include the implementation of the PeopleSoft system for Sealed Air and the concurrent delivery of the new job grading and benefits systems, under the Oracle PeopleSoft HCM Core HR implementation.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Diversey Singapore CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Diversey Singapore implemented Hubspot Marketing Automation on their corporate website to centralize inbound lead capture and campaign execution. The deployment uses Hubspot Marketing Automation as a cloud SaaS marketing layer integrated into the site to present forms, personalized content, and campaign tracking across web pages.
The implementation configured core Marketing Automation capabilities typical of the category, including web forms and landing pages, email marketing, contact segmentation, workflow automation for lead nurturing, and embedded analytics for campaign performance. Hubspot Marketing Automation was instrumented to manage contact lifecycle stages and to automate repetitive marketing sequences, aligning online behaviors with nurture workflows.
Operationally the rollout covered the Singapore marketing and digital teams, and extended to sales handoff processes for captured leads, providing standardized lead routing and contact enrichment on capture. The implementation scope was focused on website-driven demand generation and inbound marketing functions, with the application serving as the primary marketing automation engine for those workflows.
Governance was organized around centralized campaign and form templates, standardized naming and segmentation conventions, and documented lead handling rules to ensure consistent handoff between marketing and sales. Configuration emphasized reusable automation patterns and web tracking instrumentation to maintain operational control over ongoing campaign management.
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Diversey Singapore TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2020 | 2020 |
In 2020, Diversey Singapore implemented OneTrust Cookie Consent. The OneTrust Cookie Consent deployment is configured on the public website https://www.diversey.com.sg to present cookie banners and capture granular user consents in line with Governance, Risk and Compliance expectations for cookie management.
Configuration focuses on cookie categorization, purpose-based consent options, a customer-facing preference center, automated cookie scanning, and consent logging to create an auditable consent record. OneTrust Cookie Consent is used to manage consent capture workflows, retention of consent timestamps and scope, and to surface preference controls to site visitors.
Operational responsibility spans privacy, marketing, and IT stakeholders who manage banner messaging, consent policy updates, and technical deployment on the site. Governance processes were adapted to require privacy and legal review of consent policy changes prior to site updates, embedding consent management into existing privacy compliance workflows.
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Diversey Singapore IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Diversey Singapore
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Finance Director, SEA | Director | Finance | |
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Vice President Hospitality, APAC | VP | Operations | |
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Regional Director, Sustainability and Global Leader, Creating Shared Value | Director | Finance | |
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Apps Being Evaluated by Diversey Singapore Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Diversey Singapore IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Diversey Singapore digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Diversey Singapore Technographics
Diversey Singapore is a Professional Services organization based in Singapore,
with around 200 employees and annual revenues of $20.0 million.
Diversey Singapore operates a diverse technology stack with applications such as
Oracle PeopleSoft HCM, Hubspot Marketing Automation and OneTrust Cookie Consent,
covering areas like Core HR, Marketing Automation and Governance, Risk and Compliance.
Diversey Singapore has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, HubSpot and OneTrust.
Diversey Singapore recently adopted applications including
Hubspot Marketing Automation in 2020, OneTrust Cookie Consent in 2020 and OneTrust CookiePro in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Diversey Singapore’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Diversey Singapore’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Diversey Singapore technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.