Dohome
60 Din Daeng Road, Sam Sen Nai,
Bangkok, 10400,
Thailand
Bangkok, 10400,
Thailand
66 2 027 8787
Retail
Dohome Technographics
Dohome Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dohome and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7640 Dohome employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dohome has purchased the following applications: Microsoft 365 for Collaboration in 2021, Adobe Commerce (ex Magento) for eCommerce in 2015, RELEX Automatic Replenishment and Allocation for Allocation and Replenishment in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dohome is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , RELEX Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dohome revenues, which have grown to $936.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dohome intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dohome Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Dohome implemented Microsoft 365 as its Collaboration platform. The presence of Microsoft 365 is visible on Dohome's public website, and the deployment serves as a cloud-hosted collaboration layer for the retailer's corporate operations in Thailand. Microsoft 365 is positioned to address enterprise productivity needs across the organization.
The implementation centers on standard Collaboration workloads, including Exchange Online for email, Microsoft Teams for meetings and chat, SharePoint Online and OneDrive for document and content management, and Office productivity applications. The architecture follows a cloud tenant model with tenant-level administration and Azure Active Directory for centralized user provisioning and access control, supporting role-based governance and common compliance controls. Dohome Microsoft 365 Collaboration supports corporate communication, document collaboration, scheduling, and knowledge sharing across corporate and store operations.
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, Dohome deployed Adobe Commerce (ex Magento) as its public eCommerce platform. The implementation positioned Adobe Commerce (ex Magento) to power Dohome’s customer-facing storefront on doh ome.co.th and to serve core online merchandising and order capture functions for the company, within the eCommerce category.
The deployment covered standard Adobe Commerce functional modules including product catalog and SKU management, pricing and promotions engines, shopping cart and checkout workflows, content management for landing and category pages, administrative control panels, and order management capabilities. Configuration work emphasized catalog taxonomy, product attributes, promotional rules, and CMS page templates to support Dohome’s retail assortments and campaign calendar.
Architecturally the implementation relied on the modular Adobe Commerce application stack to deliver the public storefront and back-office interfaces, with a relational database supporting catalog and transactional data and an admin console for commerce operations. Operational scope included web operations, digital merchandising, online marketing, and customer service teams that interact with the platform to manage listings, content, and orders for the eCommerce channel.
Governance concentrated on centralized commerce workflows for catalog updates, promotion approval, and content staging, with role-based administrative controls to separate merchandising and operations responsibilities. The rollout emphasized repeatable configuration patterns for product onboarding and promotional execution, aligning platform administration with Dohome’s retail business functions without presuming specific third party integrations.
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RELEX Solutions | Legacy | RELEX Automatic Replenishment and Allocation | Allocation and Replenishment | SCM | Accenture | 2025 | 2025 |
In 2025, Dohome implemented RELEX Automatic Replenishment and Allocation to optimize supply chain operations across its Thailand network. The deployment targets Dohome’s distribution center and retail footprint, including 24 large branches and 15 Dohome ToGo branches, addressing allocation and replenishment requirements in both DC and store contexts under the Allocation and Replenishment category.
The implementation includes RELEX’s AI driven forecasting and replenishment modules, the configurable forecast engine for handling slow and fast moving inventory, and promotional forecasting to align promotions with inventory availability. RELEX Automatic Replenishment and Allocation will generate automated order proposals for stores and the distribution center, and the forecasting capability is open for external inputs to incorporate business rules and local promotional plans.
The project is delivered in collaboration with Logic, part of Accenture, and a RELEX partner, integrating the solution into Dohome’s supply chain and store replenishment workflows. Operational coverage is focused on supply chain and store operations, supporting demand planning, replenishment decisioning, and promotional planning across Dohome’s network in Thailand.
Governance and process change center on formalizing demand planning and replenishment workflows, moving away from spreadsheet based and manual planning toward automated order proposal and forecast governance. The rollout emphasizes faster speed to market and scalability of replenishment processes, with configuration of forecast horizons and replenishment parameters by product demand profile.
Expected outcomes stated by the parties include ensuring optimal stock levels, reducing excess inventory and funds tied up in slow moving items, and improving product availability at the right place and time to support Dohome’s growth ambitions and promotional effectiveness.
|
|
|
|
|
Demand Forecasting and Planning | SCM |
|
2025 | 2025 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Support | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2016 | 2016 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at Dohome
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dohome Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dohome IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dohome digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Dohome Technographics
Dohome is a Retail organization based in Thailand,
with around 7640 employees and annual revenues of $936.0 million.
Dohome operates a diverse technology stack with applications such as
Microsoft 365, Adobe Commerce (ex Magento) and RELEX Automatic Replenishment and Allocation,
covering areas like Collaboration, eCommerce and Allocation and Replenishment.
Dohome has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Adobe Systems and RELEX Solutions.
Dohome recently adopted applications including
RELEX Automatic Replenishment and Allocation in 2025, RELEX Demand Planning in 2025 and Huawei Cloud in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dohome’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dohome’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dohome technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.