Doodle
Werdstrasse 21,
Zurich, 8021,
Switzerland
Zurich, 8021,
Switzerland
41 44 271 2070
Professional Services
Doodle Technographics
Doodle Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Doodle and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Doodle employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Doodle has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2019, GumGum for Artificial Intelligence Marketing in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Doodle is running and its propensity to invest more and deepen its relationship with Teamtailor , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Doodle revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Doodle intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Doodle Tech Stack and Enterprise Applications
Doodle HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Doodle deployed Teamtailor ATS on their website. Teamtailor ATS serves as Doodle's Recruiting,Applicant Tracking System and is the primary system for publishing job openings and collecting candidate applications.
The implementation centers on embedding the Teamtailor ATS careers portal into the corporate site, enabling public job listings, branded career pages, and structured application intake. Functional capabilities implemented reflect standard applicant tracking workflows, including job requisition publishing, candidate profile capture, configurable application forms, pipeline stage management, and activity logging to support recruiter casework. The Teamtailor ATS configuration supports recruiter and hiring manager workflows for candidate screening, shortlisting, and interview coordination.
Operational ownership is assigned to Doodle's Talent Acquisition and HR teams, who administer pipelines, role based permissions, and communication templates inside Teamtailor ATS. Governance includes standardized hiring stages and defined access controls to align external applicant flows on the website with internal hiring processes. The deployment connects public applicants to Doodle's internal Recruiting,Applicant Tracking System and Talent Acquisition functions through the Teamtailor ATS careers integration.
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Doodle AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Doodle implemented GumGum on its public website. Doodle, a Switzerland based professional services company with approximately 130 employees, adopted GumGum in the Artificial Intelligence Marketing category to add AI driven contextual capabilities to its web presence. The implementation is scoped to the corporate website as the primary deployment surface.
The GumGum deployment is delivered as a client side integration embedded in page HTML and tags, providing contextual advertising and visual intelligence capabilities consistent with the Artificial Intelligence Marketing category. GumGum is configured to analyze page content and imagery to inform ad placement and contextual targeting, aligning with standard marketing and advertising workflows.
Operational ownership is held by Doodle's marketing and web teams, with site level governance for script deployment and content targeting rules. Doodle integrated GumGum into its website and advertising stack to support marketing, demand generation, and customer engagement functions, with rollout controlled at the site and page level.
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Doodle Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Doodle implemented Google Workspace (Formerly Google G-Suite). The Switzerland headquartered professional services firm of about 130 employees and reported revenue of 28,000,000 uses Google Workspace as its primary Collaboration platform, and the suite is surfaced on Doodle's public website.
Google Workspace (Formerly Google G-Suite) is deployed as a cloud hosted, domain managed SaaS suite providing core modules such as Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet and the Admin console. The deployment supports business functions including enterprise email, calendar scheduling, document collaboration and virtual meetings, and it is used across the company for communication and productivity workflows. Governance is implemented through Google Workspace administration controls, user provisioning and domain level policy configuration to manage accounts and access. Doodle Google Workspace Collaboration maps directly to corporate communication and document productivity functions for the organization.
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Doodle Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Doodle CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Doodle ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Doodle TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Doodle PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Doodle IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2009 | 2009 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Doodle
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Doodle Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Doodle IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Doodle digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Doodle Technographics
Doodle is a Professional Services organization based in Switzerland,
with around 130 employees and annual revenues of $30.0 million.
Doodle operates a diverse technology stack with applications such as
Teamtailor ATS, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like Recruiting, Applicant Tracking System, Artificial Intelligence Marketing and Collaboration.
Doodle has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Teamtailor, GumGum and Google.
Doodle recently adopted applications including
Atlassian Jira Product Discovery in 2023, DocuSign eSignature in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Doodle’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Doodle’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Doodle technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.