Double Eleven
Boho One Bridge Street West,
Middlesbrough, TS2 1AE,
United Kingdom
Middlesbrough, TS2 1AE,
United Kingdom
44 16 4224-1997
Retail
Double Eleven Technographics
Double Eleven Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Double Eleven and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Double Eleven employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Double Eleven has purchased the following applications: PeopleHR Core HR for Core HR in 2020, Rocket.chat for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Double Eleven is running and its propensity to invest more and deepen its relationship with The Access Group , Rocket.chat , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Double Eleven revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Double Eleven intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Double Eleven Tech Stack and Enterprise Applications
Double Eleven HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | PeopleHR Core HR | Core HR | HCM | n/a | 2020 | 2020 |
In 2020, Double Eleven implemented PeopleHR Core HR. The PeopleHR Core HR instance is deployed as a hosted tenant accessible at https://doubleeleven.peoplehr.net and provides a web accessible human resources platform for the retailer. The deployment is scoped to the full company, supporting roughly 10 employees and centralizing Core HR processes across HR administration and manager self service.
The implementation configures standard Core HR capabilities including employee record management, absence and leave tracking, document storage, approval workflows and basic HR reporting, reflecting common PeopleHR Core HR functional modules. Administration and governance are delivered through the PeopleHR portal, with HR administrators controlling user accounts, access rights and workflow configuration while managers use embedded self service to action approvals. No external integrations are disclosed in the source, indicating orchestration is focused on a single hosted HR tenant accessible from the company site.
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Payroll | HCM |
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2020 | 2020 |
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Double Eleven AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Double Eleven implemented Rocket.chat on its website to provide real-time conversational interfaces and web chat functionality. The deployment positions Rocket.chat within the Chatbots and Conversational AI category to support customer-facing engagement and website-based support, explicitly linking Double Eleven, Rocket.chat, and Chatbots and Conversational AI to customer engagement and inbound interaction workflows. The implementation is scoped to the company website as the operational touchpoint for customer messaging rather than an enterprise-wide communications rollout.
Configuration reflects typical Chatbots and Conversational AI capabilities with Rocket.chat used as an embedded web chat widget and real-time messaging layer, supporting session-based conversations and configurable conversation flows. Administration and configuration appear managed in-house and aligned with website operations, with governance focused on message routing and moderation workflows appropriate for a small, concentrated team. Rocket.chat is restated as the application providing the conversational channel for Double Eleven, reinforcing the Company Application Category Business Function relationship.
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Double Eleven Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Double Eleven implemented Google Workspace (Formerly Google G-Suite) to provision Collaboration across the organization. The implementation is observable on the company website and was configured to provide corporate email, calendar scheduling, and cloud document collaboration for the 10 person retailer.
The deployment uses Google Workspace core services including Gmail, Google Drive, Google Docs, Sheets, Slides, Google Calendar, Groups, and the Admin console. Configuration and governance details are consistent with small company deployment patterns, including domain provisioning, user account and group management, admin role delegation, sharing and access settings, and basic device and account security controls. Double Eleven Google Workspace (Formerly Google G-Suite) supports Collaboration as the primary application category and underpins internal communication and content collaboration workflows.
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Double Eleven Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Double Eleven CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2017 | 2017 |
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Double Eleven PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Double Eleven IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Double Eleven
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Double Eleven Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Double Eleven IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Double Eleven digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Double Eleven Technographics
Double Eleven is a Retail organization based in United Kingdom,
with around 10 employees and annual revenues of $1.0 million.
Double Eleven operates a diverse technology stack with applications such as
PeopleHR Core HR, Rocket.chat and Google Workspace (Formerly Google G-Suite),
covering areas like Core HR, Chatbots and Conversational AI and Collaboration.
Double Eleven has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as The Access Group, Rocket.chat and Google.
Double Eleven recently adopted applications including
DigitalOcean DNS in 2024, Slack Connect in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Double Eleven’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Double Eleven’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Double Eleven technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.