Adelaide, 5031, SA,
Australia
Drakes Supermarkets Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Drakes Supermarkets and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Drakes Supermarkets employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Drakes Supermarkets has purchased the following applications: Decision Cloud for Marketing Automation, Sales Automation in 2021, WCS CSnx WMS for Warehouse Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Drakes Supermarkets is running and its propensity to invest more and deepen its relationship with Complexica , WCS, Inc or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Drakes Supermarkets revenues, which have grown to $804.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Drakes Supermarkets intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Complexica | Legacy | Decision Cloud | Marketing Automation, Sales Automation | CRM | n/a | 2021 | 2022 | In 2021, Drakes Supermarkets implemented Complexica Decision Cloud to digitalise collaborative promotion planning across its Australian operations, moving planning and approvals off spreadsheet-based processes. The implementation was scoped to promotional campaign management and commenced in August 2021 with an early-2022 go-live timetable. The deployment used Complexica’s Promotional Campaign Manager module within Decision Cloud to standardize range management and to provision a supplier portal for campaign submission and collaboration. Functional capabilities implemented include promotion planning and orchestration, range management workflows, supplier portal-driven approvals, and campaign scheduling consistent with Marketing Automation,Sales Automation platforms. Operational coverage focused on merchandising, category management, marketing and supplier engagement teams across Australia, centralizing previously ad hoc planning activities into a single Decision Cloud instance. No named system integrations are documented in the source, the implementation narrative emphasizes removing spreadsheet-driven workstreams and consolidating campaign data into the new application. Governance and rollout followed a phased approach with initial configuration and supplier onboarding during the August 2021 start, leading to the early-2022 operational cutover, and plans to extend the Decision Cloud implementation into additional AI-based prediction and optimisation functionality thereafter. Process transformation centered on formalizing campaign governance, standardized workflows for range and promotion approvals, and supplier collaboration through the portal. |
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| WCS, Inc | Legacy | WCS CSnx WMS | Warehouse Management | SCM | n/a | 2019 | 2021 | In 2019, Drakes Supermarkets implemented WCS CSnx WMS as the Warehouse Management platform for its new Brave Logistics distribution centre when bringing grocery wholesale operations in-house. The Australia deployment positioned WCS CSnx WMS as the central operational control for the distribution centre and wholesale fulfillment activities. WCS CSnx WMS was deployed as the labour-management backbone, with explicit functional modules for labour management and inbound supplier booking. The implementation included configuration to support warehouse execution workflows and automation integration, aligning task orchestration, slotting, and inbound appointmenting under the WCS CSnx WMS control plane. The Australia deployment included automation integration and inbound supplier booking capabilities, connecting supplier appointment workflows to automated handling and sortation inside Brave Logistics. Operational coverage focused on the distribution centre level, impacting procurement receiving, warehouse operations, and wholesale distribution business functions across Drakes Supermarkets wholesale activities. Governance and rollout emphasized bringing grocery wholesale operations in-house and centralizing labour management within WCS CSnx WMS to standardize workflows and supplier booking processes. Vendor reporting cites material efficiency gains from the deployment, specifically a 14% bottom-line improvement and approximately 99% DIFOT during 2021 peaks, attributed to the WCS CSnx WMS driven automation and labour orchestration. |
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