Dreamworld
Dreamworld Pkwy,
Coomera, 4209, QLD,
Australia
Coomera, 4209, QLD,
Australia
61 7 5588-1111
Leisure and Hospitality
Dreamworld Technographics
Dreamworld Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dreamworld and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Dreamworld employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dreamworld has purchased the following applications: Oracle JD Edwards EnterpriseOne for ERP Financial in 2012, Oracle Cloud HCM for Core HR in 2015, Fedelta POS for Point Of Sale in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dreamworld is running and its propensity to invest more and deepen its relationship with Oracle , Perkbox , Ascender or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dreamworld revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dreamworld intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dreamworld Tech Stack and Enterprise Applications
Dreamworld ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle JD Edwards World | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Dreamworld implemented Oracle JD Edwards EnterpriseOne as its ERP Financial platform, replacing Oracle JD Edwards World and consolidating core finance and administration workflows at the Coomera QLD operations. The deployment targeted finance, treasury, accounts receivable, accounts payable and cash control processes across site-level retail and precinct operations, aligning the Oracle JD Edwards EnterpriseOne application with high-volume transactional needs.
Configuration centered on standard ERP Financial capabilities, with implemented modules for cash management, accounts receivable, accounts payable and general ledger, plus reconciliation and treasury balancing functionality. Oracle JD Edwards EnterpriseOne was configured to support float issuance and reconciliation workflows, high-volume invoice processing and contract price comparison controls, reflecting operational requirements from the finance and administration team.
The implementation integrated with several existing operational systems reported by the finance team, including Cash Management Software CMS for cash control, RM records management and Fedelta for records, Salespoint for point of sale, AssureID and WINDsx for employee badge and ID provisioning, and Sharepoint for invoice intake and document handling. Banking and cash movement processes interfaced with Armaguard transaction workflows and site collection processes to consolidate daily cash takings and weekly banking records within the ERP Financial ledger.
Operational governance emphasized daily reconciliation and treasury balancing, centralizing cash reporting and formalizing voucher to invoice matching procedures used by accounts receivable, and vendor statement reconciliation used by accounts payable. Process changes included standardized cash control procedures, documented reconciling workflows for high-volume transactions, and integration touchpoints for HR onboarding and ticket distribution that linked operational staff activities into Oracle JD Edwards EnterpriseOne financial records.
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Dreamworld HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2015 | 2015 |
In 2015 Dreamworld implemented Oracle Cloud HCM under the Core HR category as part of an Ardent Leisure Group program covering more than 7000 employees across Dreamworld, WhiteWater World, SkyPoint, AMF and Kingpin Bowling, dAlbora Marinas, and Goodlife Health Clubs. The implementation included Dreamworld as a primary operating unit within this multi-site rollout across Australia, New Zealand and the USA. Oracle Cloud HCM was configured to deliver Core HR functionality including centralized employee records, workforce and position management, scheduled and ad-hoc reporting, and payroll interfacing. The project team executed data management, audit and mapping of data between systems, reports development in Oracle BIEE, and configuration of data extracts to support operational HR workflows. Integrations were explicitly built with Taleo Cloud Service for talent management and with Preceda Payroll for payroll processing, supported by interface development and detailed data mapping. Oracle BIEE was used for analytics and reporting, and the program required coordination with Implementation Partner KBACE and Oracle Support teams across the USA, India and Europe. Governance and rollout included business requirements gathering, processes development and documentation, user acceptance testing, and issues and service request handling led by HR stakeholders and a Business Analyst from Ardent Leisure Group. Interfaces development and continuous communication with teams around the world framed the deployment governance for the multi-brand environment. The project achieved a successful go-live in February 2015 and is noted as the first Oracle Fusion HCM Cloud Applications implementation in Australia, with reported improvements in data management and active engagement with business stakeholders during the rollout.
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Employee Recognition and Rewards Management | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2012 | 2012 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Workforce Management | HCM |
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2018 | 2018 |
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Dreamworld ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fedelta | Legacy | Fedelta POS | Point Of Sale | ERP Services and Operations | n/a | 2014 | 2015 |
In 2014, Dreamworld deployed Fedelta POS to support retail and guest services across its Australian theme park. Fedelta POS is a Point Of Sale application used to centralize transaction processing at multiple park stores and to support customer service teams during high-traffic periods.
Implementation focused on core point of sale capabilities including real-time transaction processing, terminal and till operations, and cashier workflows to support timely checkouts. Configuration work emphasized peak-performance transaction throughput and store-level merchandising workflows tied to store display planning and retail operations.
Deployment covered multiple retail outlets within the park and was positioned to operate alongside existing Micros POS installations noted in source material. Operational scope centered on customer service and retail staff handling sales, returns, and on-floor transactions during peak visitor periods.
Governance and rollout details reflect a retail-first operational model, with POS access and cashier workflows aligned to store teams and guest services functions. Fedelta POS was used to process transactions in a timely and efficient manner during peak periods, supporting the park’s customer service and merchandising operations.
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Dreamworld Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Dreamworld eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Dreamworld CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Dreamworld ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Dreamworld TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Dreamworld IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Dreamworld CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Dreamworld
| First Name | Last Name | Title | Function | Department | Phone | |
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General Manager People & Culture | Director | HR | |
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People and Culture Manager | Manager | HR | |
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Payroll Officer | Manager | Finance | |
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People and Culture Business Partner | Manager | HR | |
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General Manager | Manager | Finance | |
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Senior Payroll Officer | Director | HR | |
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Finance Director | Director | Finance | |
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Purchasing Officer | Manager | Procurement | |
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ICT Manager | Manager | Finance | |
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People Systems & Planning Lead | Manager | HR | |
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People and Culture Advisor | Manager | HR | |
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People & Culture Advisor | Manager | HR | |
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People and Planning Advisor | Non Manager | HR | |
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Operations Director | Director | Operations | |
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People and Planning Advisor | Manager | HR | |
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Apps Being Evaluated by Dreamworld Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dreamworld IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dreamworld digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Dreamworld Technographics
Dreamworld is a Leisure and Hospitality organization based in Australia,
with around 1200 employees and annual revenues of $250.0 million.
Dreamworld operates a diverse technology stack with applications such as
Oracle JD Edwards EnterpriseOne, Oracle Cloud HCM and Fedelta POS,
covering areas like ERP Financial, Core HR and Point Of Sale.
Dreamworld has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Fedelta.
Dreamworld recently adopted applications including
CodeTwo Email Signatures in 2021, Accesso in 2021 and ServiceNow Governance, Risk, and Compliance (GRC) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dreamworld’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dreamworld’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dreamworld technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.