AI Buyer Insights:

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● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

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● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Michelin, an e2open customer evaluated Oracle Transportation Management

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

Drift
Location
222 Berkley Street, 7th Floor,
Boston, 2116, MA,
United States
Website
https://www.drift.com/
Phone
1 855-266-1567
Artw industry
Professional Services
Employee
Revenue

Drift Technographics

Drift Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Drift and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 Drift employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Drift has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2017, MadKudu for ML and Data Science Platforms in 2017, Drift AI Chatbot for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Drift is running and its propensity to invest more and deepen its relationship with Greenhouse , CheckR , MadKudu or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Drift revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Drift intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Drift Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Greenhouse Legacy Greenhouse ATS Applicant Tracking System HCM n/a 2017 2017
BackGround Screening HCM 2020 2020
AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
MadKudu Legacy MadKudu ML and Data Science Platforms AI Development n/a 2017 2017
In 2017 Drift implemented MadKudu, deploying MadKudu as an ML and Data Science Platforms solution to provide predictive lead scoring for its sales and marketing CRM motion in the United States. The engagement targeted prioritization of inbound leads to improve pipeline efficiency for Drift's commercial teams. MadKudu's lead scoring functionality was configured to analyze inbound lead attributes and engagement signals, producing predictive scores and qualification bands used to drive automated prioritization and routing into CRM workflows. Configuration work focused on defining score thresholds, mapping model outputs to qualification stages, and instrumenting scoring into Drift's existing marketing to sales handoff processes. The deployment integrated scored leads into Drift's sales and marketing systems to ensure prioritized leads surfaced to sales follow up across the United States, with governance centered on scoring threshold policy and iterative model tuning during rollout. According to the case study, after adopting MadKudu scoring Drift generated approximately 90% of their pipeline from approximately 25% of leads, illustrating the implementation outcome reported for this ML and Data Science Platforms deployment.
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Drift Legacy Drift AI Chatbot Chatbots and Conversational AI AI-Powered Application n/a 2016 2016
Chatbots and Conversational AI AI-Powered Application 2019 2019
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2018 2018
Collaboration Collaboration 2019 2019
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Signing Content Management 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2019 2019
Account Based Marketing, Sales Engagement CRM 2019 2019
Customer Data Platform CRM 2016 2016
Customer Support CRM 2018 2018
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2018 2018
Marketing Analytics CRM 2016 2016
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2020 2020
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2019 2019
Marketing Automation CRM 2021 2021
Marketing Automation, Sales Automation CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Sales Engagement CRM 2019 2019
Sales Engagement CRM 2019 2019
IT Asset Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SaaS Spend Management IT Asset Management 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2017 2017
Incident Management ITSM 2022 2022
IT Service Management ITSM 2018 2018
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2020 2020
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2020 2020
Transactional Email PaaS 2016 2016
Transactional Email PaaS 2017 2017
Transactional Email PaaS 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2021 2021
Cloud Storage IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2019 2019
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2018 2018
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
IT Decision Makers and Key Stakeholders at Drift
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Drift Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Drift Technographics

Drift is a Professional Services organization based in United States, with around 550 employees and annual revenues of $50.0 million.

Drift operates a diverse technology stack with applications such as Greenhouse ATS, MadKudu and Drift AI Chatbot, covering areas like Applicant Tracking System, ML and Data Science Platforms and Chatbots and Conversational AI.

Drift has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Greenhouse, MadKudu and Drift.

Drift recently adopted applications including Atlassian StatusPage in 2022, DocuSign eSignature in 2021 and Mouseflow in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Drift’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Drift’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Drift technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.