Montes Claros, 39400-002, MG,
Brazil
Drogaria Minas-Brasil Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Drogaria Minas-Brasil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Drogaria Minas-Brasil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Drogaria Minas-Brasil has purchased the following applications: Linx Core for Point Of Sale in 2015, Adobe Commerce (ex Magento) for eCommerce in 2015, Akna Email Marketing for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Drogaria Minas-Brasil is running and its propensity to invest more and deepen its relationship with Linx , Adobe Systems , Hi Platform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Drogaria Minas-Brasil revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Drogaria Minas-Brasil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Drogaria Minas-Brasil implemented Linx Core. The deployment established Linx Core Point Of Sale to support in-store checkout, transaction capture and front-of-store operations across the company’s retail pharmacy outlets.
The implementation configured core Point Of Sale functional modules including multi-terminal checkout, cashier workflows, barcode scanning, pricing and promotion management, receipt printing, fiscal reporting and inventory control. Linx Core was used to enforce transaction auditing and shift management, reflecting standard POS module configuration for retail operations.
Operational coverage centered on store-level retail operations and inventory processes, with governance instituted around centralized pricing control, cashier permissions and replenishment workflows to align store procedures. The customer listing on the vendor website confirms Drogaria Minas-Brasil implemented Linx Core Point Of Sale in 2015, positioning Linx Core as the transactional system supporting retail business functions.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, Drogaria Minas-Brasil deployed Adobe Commerce (ex Magento) as its primary eCommerce storefront. Adobe Commerce (ex Magento) is running on the company website and serves as the transactional and catalog engine for online sales in Brazil.
The implementation centers on standard Adobe Commerce (ex Magento) eCommerce capabilities, including product catalog and category management, pricing and promotions configuration, shopping cart and checkout workflows, customer account and profile management, and order management and administration. Configuration work focused on catalog taxonomy, SKU and inventory visibility, promotional rule setup, and back-office catalog and order processing screens to support merchandising and online sales operations.
Operationally the deployment is managed through the retailer s eCommerce and IT functions, supporting business areas such as merchandising, marketing, fulfillment, and customer service. Governance emphasizes role-based administrative control, catalog change workflows, and an operational cadence for promotions and catalog updates to maintain the online storefront powered by Adobe Commerce (ex Magento).
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hi Platform | Legacy | Akna Email Marketing | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Drogaria Minas-Brasil deployed Akna Email Marketing as its Marketing Automation solution on its public website. The implementation embedded Akna Email Marketing into site-level subscription flows to enable campaign delivery, on-site list capture, and automated customer engagement sequences.
Akna Email Marketing was configured to support core Marketing Automation capabilities including campaign management, template-driven creative, subscriber list management, segmentation by behavioral signals, automation workflows, and click and open tracking. The deployment operated as a web-integrated marketing layer supporting the retail marketing and e commerce functions, with the marketing team responsible for campaign governance, list hygiene, and opt in compliance.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Application Performance Management | ITSM |
|
2019 | 2019 |
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Incident Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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