Tokyo, 104-0032,
Japan
DTS Technographics
DTS Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DTS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5703 DTS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
DTS has purchased the following applications: NTT DATA Biz Integral Pro HR for Core HR in 2013, BowNow Marketing for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DTS is running and its propensity to invest more and deepen its relationship with NTT Group , Cloud CIRCUS , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DTS revenues, which have grown to $714.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DTS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DTS Tech Stack and Enterprise Applications
DTS HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NTT Group | Legacy | NTT DATA Biz Integral Pro HR | Core HR | HCM | ITECS Japan | 2013 | 2013 |
In 2013, DTS implemented NTT DATA Biz Integral Pro HR to standardize HR processes and enable web-based self-service across its Japan operations. The deployment targeted Core HR functions, positioning NTT DATA Biz Integral Pro HR as the primary application to support HR and payroll business functions.
The implementation used Biz∫ePro_St@ff, NTT Data Biz Integral's HR and payroll module, configured to provide web self-service and centralized personnel and payroll workflows. ITECS Japan provided implementation support and services during configuration and rollout, aligning module configuration with company HR operating procedures.
Operational coverage was companywide in Japan, with governance focused on standardizing HR processes and enabling employee self-service workflows to streamline routine HR tasks. The published case study reports reduced year-end adjustment workload and smoother HR operations after go-live.
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DTS CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloud CIRCUS | Legacy | BowNow Marketing | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, DTS implemented BowNow Marketing as a Marketing Automation application and has BowNow Marketing instrumented on their corporate website. The deployment is observable on the public site, indicating a web-first implementation pattern that routes site behavioral signals into the marketing automation layer.
Configuration aligns with common Marketing Automation capabilities, including website visitor tracking, form capture and lead generation, email campaign orchestration, lead nurturing workflows, and behavioral analytics tied to web interactions. These functional modules are consistent with BowNow Marketing usage for campaign segmentation, automated follow-up, and tracking conversion paths driven by site activity.
Operationally the implementation supports digital marketing and demand generation functions, with governance expected to center on centralized campaign administration, tagging and consent controls, and handoff into internal lead qualification processes. The narrative reflects a focused use of BowNow Marketing on DTS website to instrument web-driven customer engagement and marketing workflow automation.
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Marketing Automation | CRM |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at DTS
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Apps Being Evaluated by DTS Executives
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